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Fast Company The Rules of Business : 55 Essential Ideas to Help Smart People (and Organizations) Perform At Their Best


Editied by Fast Company



0385516312
Retail Price: $19.95
LS Price: $14.95
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Format: Hardcover, 256pp.
ISBN: 9780385516310
Publisher: Currency
Pub. Date: October 18, 2005

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Description and Reviews
From The Publisher:

In The Rules of Business, the writers and editors of Fast Company distill the major ideas and principles of the world of business into fifty-five essential rules. These rules are elaborated on and enhanced by quotes and insights from over 200 business leaders, practitioners, and thinkers into what is sure to be an essential desk reference for managers, professionals, and executives-to-be.

Published on the tenth anniversary of the magazine, Fast Company's The Rules of Business features the essential principles behind today’s most important business topics, from customer service to innovation, from strategic thinking to leadership and management. The book introduces each category with a two-page commentary, and weaves two to four essential rules throughout every chapter. At the end of each chapter a boxed, bulleted “Fast Take” section gives readers specific takeaways they can use in their day-to-day work. The heart of each chapter, however, is the quotes and insights on the subject culled from the great minds in business, both living and historical—leaders and thinkers such as Machiavelli and Jack Welch, Adam Smith and his invisible hand and Tom Peters on marketing Me, Inc., Michael Porter on (what else?) strategy and A.G. Lafley, Jeff Bezos on the perils of hiring the wrong person and Bill Gates on the value of information technology, Anne Mulcahy and Warren Buffett, and many more. Fast Company's The Rules of Business is the ultimate desk reference.

From The Rules of Business:

Rule #1
The first rule of business is the same as the first rule of life: Adapt or die.
“What gets measured, gets done.”
—Peter Drucker


Rule #8
Nothing is more overrated than a new idea. Ideas by themselves are worthless. It’s what you do with them that matters.
“Bet on the jockey, not on the horse.”
—Malcolm Forbes




“Best practices usually aren’t.”
—Christopher Locke, co-author, The Cluetrain Manifesto


Rule #49
If it is not right, don’t do it; if it is not true, don’t say it.
“If you think you’re too small to have an impact, try going to bed with a mosquito in the room.”
—Dame Anita Roddick, founder, The Body Shop



 
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Table of Contents
An Introduction to Where We Are Heading
1Change
2Communication
3Creativity and Innovation
4Customer Service
5Decision Making
6Welcome to The Design Revolution
7Execute!
8Hiring and Developing and Retaining Great Employees
9Technology Is Not a Strategy
10Knowledge
11Leadership
12Life and Career
13Managing
14Marketing
15The Organization and Corporate Culture
16Teamwork and Partnerships
17Risk
18Social Responsiblity, Trust, and Ethics
19Speed
20Strategy and Growth
21The Link Between Success and Failure
22The Future
Sources
Index of Quote Titles
Index of Authors


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