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The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling


Annette Simmons



0738206717
Retail Price: $16.95
LS Price: $11.53
You Save: $5.42 (32%)


Availability: Usually ships within 24 hours.

Format: Paperback, 272pp.
ISBN: 9780465078073
Publisher: Perseus Publishing
Pub. Date: 2nd edition April 3, 2006

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Description and Reviews
From The Publisher:

The next business revolution--using the power of stories as the ultimate source of influence and impact.

What's your story? Who are you? Where do you come from? What do you want? When you seek to influence others, you face these questions and more. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this highly accessible and groundbreaking book, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. A great read, The Story Factor will guide and inspire you to become a more effective communicator.

 
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About the Author

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

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Table of Contents
Forewordxi
Introductionxv
1The Six Stories You Need to Know How to Tell1
2What Is Story?27
3What Story Can Do that Facts Can't49
4How to Tell a Good Story83
5The Psychology of Story's Influence105
6Sound Bite or Epic?133
7Influencing the Unwilling, Unconcerned, or Unmotivated157
8Storylistening as a Tool of Influence181
9Storyteller Dos and Don'ts199
10The Life of a Storyteller219
Storytelling in Action241
Bibliography243
Index247


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