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The Agenda: What Every Business Must Do to Dominate the Decade


Michael Hammer



0609609661
Retail Price: $15.00
LS Price: $11.25
You Save: $3.75 (25%)


Availability: Usually ships within 24 hours.

Format: Paperback, 288pp.
ISBN: 9781400047734
Publisher: Three Rivers Press
Pub. Date: April 2003

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Description and Reviews
From The Publisher:

The agenda: nine powerful and practical business ideas for today’s world of fierce competitors and even fiercer customers.

These are tough times for business. Pressures from all sides are greater than ever. The old solutions don’t work anymore, and the silver bullets of the late 1990s have proven to be hollow. Serious businesspeople know there is no simple solution, no single answer. They need a whole tool kit of new ideas and new techniques. That’s what The Agenda delivers.

Michael Hammer, author of Reengineering the Corporation, the defining business book of the 1990s, has uncovered the secrets of today’s best companies. He has worked long and hard to identify how these companies consistently out-execute their competitors, and he reveals what he has learned in The Agenda. This breakthrough book spells out an action plan for the twenty-first century. Here’s a sampling:

* Make life easy for your customers. Your customers’ biggest gripe is not that your products are bad, but that it is too tough to order, receive, and pay for them. In short, you are a royal pain to do business with. You need to take a hard look at how you operate from your customers’ point of view and redesign how you work to save them time, money, and frustration. In other words, run your business for their convenience, not yours.

* Become a process fanatic. Process is the Clark Kent of business ideas. Seemingly mild and unassuming, process is a revolutionary way of thinking about work in customer terms. It blows away overhead and cost, confusion and delay. It is the discipline that makes outstanding performance a matter of design rather than luck. Process is the way to make both customers and shareholders happy and to keep them that way on a sustained basis.

* Measure like you mean it. Most business measurements are worthless. They tell you what happened in the past (sort of), but offer few if any clues about how to make things better in the future. To come up with useful measurements, you need to create a model of your business that ties overall goals to the things you actually control. You need to measure these (and only these) things carefully and base your actions on what you learn. Measure to improve, not just to measure.

* Don’t just talk teamwork–live it. You expect teamwork and cooperation from the front lines, and you need to demand the same from yourself and your colleagues. The days of the proudly independent business manager running a sharply defined unit are over.

* Link companies together through the Internet. Break down the walls that separate you from other companies, walls that create huge amounts of inefficiency and overhead. Change your distribution channel from a series of resellers into a community that works together to serve the final customer. Redesign your operations in tandem with those of your suppliers and customers. Stop seeing yourself as a self-contained unit that creates a product on its own, and get used to the idea of virtually integrating with others.

The Agenda will forever change the way you think about business.

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Reviews

“A recipe for winning in today’s fast-moving, hypercompetitive world.”
—Dave Pottruck, president and co-CEO, The Charles Schwab Corporation


“I’ve long admired Michael Hammer’s insights into what’s wrong with businesses and his prescription for improvement. Dr. Hammer is absolutely on the mark about how growth has to be created, not just harvested, and that makes management among the most difficult, risky, and precarious of human endeavors. Today with dot-coms turning to dot-bombs and even long-established businesses being upset by upstarts, The Agenda provides a series of valuable lessons for anyone seeking success in the consumer-dominated economy. Read this book -- and hope your competitors do not.”
—Joseph Nacchio, chairman and CEO, Qwest Communications


“Michael Hammer has once again forged ahead of the pack with a practical, specific, easily understood, and prophetic view of what’s ahead. As world business competition continues to intensify, CEOS will do well to listen to Hammer.”
—Larry Bossidy, chairman and CEO of Honeywell International


“Like Dr. Hammer’s previous books, The Agenda articulates a new and important business sea change, the emergence of a customer-centric economy. His practical road map–for those who are willing to rise to the challenge–is a wake-up call rallying business leaders to start thinking like customers. From the boardroom to middle management, this is a must-read for every company executive. Your company’s future depends on it.”
—Mackey J. McDonald, CEO, chairman, and president, VF Corporation

 

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About the Author 
Dr. Michael Hammer is one of the world’s foremost business thinkers. He is the originator of both reengineering and the process enterprise, ideas that have transformed the modern business world. Through his teaching and research, he works with the management teams of leading companies to bring about fundamental change in their organizations. Time magazine included him in its first list of America’s twenty-five most influential individuals.

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Table of Contents
Prefacexi
1Get Serious About Business Again
Welcome to the Customer Economy
1
2Customers
Become
15
3Give Your Customers What They Really Want
Deliver MVA
37
4Put Processes First
Make High Performance Possible
51
5Create Order Where Chaos Reigns
Systematize Creativity
79
6Measure Like You Mean It
Make Measuring Part of Managing, Not Accounting
101
7Manage Without Structure
Profit from the Power of Ambiguity
125
8Focus on the Final Customer
Turn Distribution Chains into Distribution Communities
147
9Knock Down Your Outer Walls
Collaborate Wherever You Can
165
10Extend Your Enterprise
Integrate Virtually, Not Vertically
199
11Make It Happen
Turn the Agenda into Action
223
12Prepare for a Future You Cannot Prdict
Institutionalize a Capacity for Change
243
Index265


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