Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
George S. Day and Paul J. H. Schoemaker
Description and Reviews
From The Publisher:
From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery
How good is your organization at sensing, interpreting, and acting on these signals?
George S. Day and Paul J. H. Schoemaker call this capability peripheral vision—and their research shows that less than 20 percent of firms have developed it in sufficient capacity to remain competitive. In this book, they reveal a systematic process for developing peripheral vision and offer practical tools and strategies for building “vigilant organizations” that are constantly attuned to changes in the environment.
Through detailed case studies ranging from LED lighting to low-carb foods to children’s dolls, the authors show how vigilant organizations win by: scooping widely and asking the right questions; scanning actively in the right places; interpreting what signals mean; probing carefully for more information; and acting wisely on signals before competitors do.
This book will help your organization see farther to seize the opportunities and avoid the risks that come from the periphery.
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About the Authors
George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing, and Co-director of the Mack Centre for Technological Innovation at The Wharton School. Paul J.H. Schoemaker is Research Director of Wharton’s Mack Centre for Technological Innovation and the founder and Chairman of Decision Strategies International, Inc.
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