LeaderShop
Title Index
A-K  L-Z

. Search Books . Bestsellers . What's New . LeaderShop
Main Page
. Help . View Cart

BookInfo
 Description and Reviews
 Reader's Index
 About the Author
 Table of Contents
 Customer Reviews
 Find Similar Items


.
See Also:
. Business



leadership books leadership books leadership books

leadership books
Secure Online Ordering Guaranteed!

Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas


Seth Godin



1591841267
Retail Price: $25.95
LS Price: $17.65
You Save: $8.30 (32%)


Availability: Usually ships within 24 hours

Format: Hardcover, 352pp.
ISBN: 9781591841265
Publisher: Portfolio Hardcover
Pub. Date: August 17, 2006

Average Customer Review:
leadership

leadership

leadership
 
Order This Book!

Add To My Cart

view cart
email friend
 

Secure Order Guarantee

Item No: 9781591841265



leadership
Description and Reviews
From The Publisher:

More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars

As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world.

Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years.

A sample:
  • Bon Jovi And The Pirates
  • Christmas Card Spam
  • Clinging To Your Job Title?
  • How Much Would You Pay to Be on Oprah’s Show?
  • The Persistence of Really Bad Ideas
  • The Seduction of “Good Enough”
  • What Happens When It's All on Tape?
  • Would You Buy Life Insurance at a Rock Concert?
Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

.
Reviews

In what's likely to be the next in a string of bestselling marketing guides (after Purple Cow), Godin compiles entries from his popular blog. Many are only a few paragraphs long, though he also adds longer entries, from his Fast Company column, to the mix. The pieces are arranged alphabetically by title rather than chronologically, leading to occasional choppiness, but Godin's ability to hone in on key issues remains intact. Following up on the themes of his earlier books, he reminds readers that the first key to successful marketing is to produce something remarkable and let it grow. "If your idea is great, people will find you," he advises. "[I]f your target audience isn't listening, it's not their fault, it's yours." He urges people to take control of their creative lives by taking responsibility for tough decisions and pushing themselves to make bolder choices. (His advice to McDonald's, for example, includes free wireless Web access at every restaurant.) The appendix contains two lengthy essays on Web design and blogs that were previously distributed as e-books. These are a more polished than the casual main entries, but still exhibit the spontaneous energy that has earned Godin so many loyal fans. (Aug. 17)
—Publishers Weekly, Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


 
readers index
leadership
Reader's Index 
Send us your favorite quotes or passages from this book.

 

leadership
About the Author

Seth Godin is the author of seven international bestsellers: Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival is Not Enough, Purple Cow, Free Prize Inside!, and All Marketers are Liars. He is also the editor of The Big Moo and one of the most popular business bloggers.

leaders
Table of Contents
Contents


leadership
Customer Reviews
Write your own online review.


Find Items On Similar Subjects
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Purple Cow: Transform Your Business by Being Remarkable
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Unleashing the Ideavirus
Permission Marketing : Turning Strangers Into Friends, and Friends into Customers

.
 
.
TITLE INDEX: A-K  L-Z | SEARCH | BESTSELLERS | WHAT'S NEW | LEADING BLOG | OUT OF PRINT | HELP | PRIVACY & SECURITY

All prices subject to change and given in U.S. Dollars.

Copyright ©1998-2006 LeadershipNow / M2 Communications, LLC All Rights Reserved


All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.
.