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It's Not the Big that Eat the Small...It's the Fast that Eat the Slow


Jason Jennings and Laurence Haughton



0066620546
Retail Price: $14.95
LS Price: $11.21
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Format: Paperback, 288pp.
ISBN: 9780066620541
Publisher: Harper Business
Pub. Date: April 2002

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Description and Reviews
From The Publisher:

Why is AOL the most profitable new media company in the world, swallowing up one company after another and adding millions of new subscribers, while Prodigy and CompuServe are mere memories?

How did Hotmail vault from being a cool idea to being worth more than $400 million in the eyes of Microsoft in twenty-four months?

What transformed Charles Schwab from a company with four brokers trading stocks around a single table into the world's largest financial services firm?

Breakthrough consultants Jason Jennings and Laurence Haughton reveal how the planet's most successful companies surged to the forefront of their industries and always managed to stay one step ahead of the competition.

It's Not the Big That Eat the Small ... It's the Fast That Eat the Slow contains all the secrets and tactics used by the fastest business people to achieve great success In their chosen fields—at dizzying speed.

In this engaging and informative guide you will learn how to: think FAST by anticipating and spotting trends make FAST decisions by applying rules and reassessing strategies get to market FAST by exploiting your advantages and institutionalizing innovation stay FAST by remaining flexible and keeping close to the customer

Jennings and Haughton traveled the globe and penetrated the world's fastest companies to witness the methods used by quick, dominant leaders in business ranging from retail sales to fast food, from financial services to communications. If you want to think quicker and faster all the information you need is here. You'll find lessons from the speediest international business and companies on how to become faster than anyone else in today's ever-changing business world.
 

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About the Authors

Jason Jennings became the world's youngest owner of a radio station when, at age twenty-one, he purchased KEOS In Flagstaff, Arizona. With speed and success that became legendary in the industry, he used his Innovative approach to business to propel his radio station group to the top of the Industry. Today, his company, Jennings Partners, is an International consultation practice that serves retail, manufacturing, distribution, and communications clients. He and his partner live in Tiburon, California. Laurence Haughton is a former producer for ABC.

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Table of Contents
Prologue1
PART 1FAST THINKING9
Anticipate11
Spot Trends29
Put Every Idea Through the "Grinder"43
The Best Idea Wins59
PART 2FAST DECISIONS69
Rules For Fast Decisions71
Blow Out the Bureaucracy85
Unbundle Everything93
Shuffle Portfolios99
Constantly Reassess Everything109
PART 3GET TO MARKET FASTER121
Launch a Crusade123
Own and Exploit Your Competitive Advantage137
Get Vendors and Suppliers to Move Fast147
Stay Beneath the Radar153
Keep It Simple165
Institutionalize Innovation173
Get Other Fast People on Your Side179
PART 4SUSTAINING SPEED185
Prove the Math187
Be Ruthless with Resources197
Use a Central Scoreboard207
Stay Financially Flexible211
Use Narratives and Stories219
Play Your Own Game225
Don't B.S. Yourself229
Stay Close to the Customer237
Adapt, Improvise and Overcome243
Epilogue251
Index255


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