W.A.Y.M.I.S.H.: Why Are You Making It So Hard
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LS Price: $14.40
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Format: Paperback, 189pp.
Publisher: Waymish Publishing Company
Pub. Date: May 1998
Featured in the February 2001
Bottom Line Business
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Item No: 9780967324500
" I'm never coming back here again!" ...and you've lost a customer for life! This book tells you how to:.
Use these stories in brief staff and employees meetings. Have your people solve the problems. Have them volunteer answers and suggest better ways customers should have been served. Quick regular sessions like this will make your people aware of how pervasive the "WAYMISH bug" is . . . and how it bites even the biggest and best corporations. Most importantly, it will teach your people how valuable Lifetime Customers can be to your business . . . and the terrible cost of losing any customer.
|Down The Drain||19|
|Let Me Hear Those Complaints||27|
|Syndicating The Answer||35|
|Becoming a Results-Based Leader||42|
|Customers For Life||61|
|Go Ahead—Argue With Customers||99|
|Stymied By The System||110|
|Making It Easy To Do Business With Me||118|
|Empowered To Do What||124|
|It's Our Policy||151|
|And There Are Ways To Do It Right||162|
|Take My Money Please||168|
|What's Special About You?||171|
|As a Result||182|
|A Bow and Thanks To||183|
|About the Authors||186|
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