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Ogilvy on Advertising


David Ogilvy



039472903X
Retail Price: $24.95
LS Price: $19.95
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Format: Paperback, 224pp.
ISBN: 9780394729039
Publisher: Random House
Pub. Date: March 1987

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Description and Reviews
From The Publisher:

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business".
 

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Reader's Index 
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About the Author

David Ogilvy (Bonnes, France at Touffou) is the founder of Ogilvy and Mather, one of the top advertising agencies in the world.

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Table of Contents
1Overture7
2How to produce advertising that sells9
3Jobs in advertising and how to get them31
4How to run an advertising agency45
5How to get clients58
6Open letter to a client in search of an agency66
7Wanted: a renaissance in print advertising70
8How to make TV commercial that sells103
9Advertising corporations117
10How to advertise foreign travel127
11The secrets of success in business-to-business advertising137
12Direct mail, my first love and secret weapon143
13Advertising for good causes150
14Competing with Procter & Gamble155
1518 miracles of research158
16What little I know about marketing167
17Is America still top nation?173
18Lasker, Resor; Rubicam, Burnett, Hopkins and Bernbach189
19What's wrong with advertising?206
20I predict 13 changes217
Reading List218
Index219


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