Sacred Cows Make the Best Burgers : Developing Change-Ready People and Organizations
Robert Kriegel with David Brandt
Description and Reviews
From The Publisher:
Outmoded beliefs, practices, and processes...why do so many business people cling to their established ways as if their lives depended on them? When they live in an era characterized by on unprecedented rate of change? When the very things they refuse to give up, the sacred cows of the business world, are the lodestones that will kill their careers and block their companies' path to success? In this insightful and unique guide, Kriegel and Brandt reveal why people hold on to the old and how to inspire them to bring on the new - to the point where they're enthusiastically turning even their favorite sacred cows into burgers.
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About the Author
A pioneer in the field of human performance and the psychology of change, Robert J. Kriegel has coached both Olympic and professional athletes and has taught at Stanford University's prestigious Executive Management Program. A commentator on NPR's Marketplace and a popular keynote speaker at major business conferences around the world, Kriegel is recognized by thousands. He lives in Nevada City, California. David Brandt, Ph.D. is a bestselling author, nationally known change psychologist, and speaker who coaches Foprtune 500 companies in leadership and change management.
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