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New Rules for the New Economy : 10 Radical Strategies for a Connected World


Kevin Kelly



014028060X
Retail Price: $12.95
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Format: Paperback, 192pp.
ISBN: 9780140280609
Publisher: Viking Penguin
Pub. Date: October 1999

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Description and Reviews
From The Publisher:

We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new order, success flows primarily from understanding networks and networks have their own rules. In New Rules, Kevin Kelly presents 10 fundamental principles that invert the traditional wisdom of the industrial world. For example, "Plenitude, Not Scarcity." Industrial-age wisdom says value comes from scarcity. But in a network economy, value comes from abundance. Consider the "fax effect." One fax machine is worth nothing. Even a small network of fax machines is valuable. But each machine added to a fax network increases the value of all the machines on the network exponentially. The idea of plenitude is to create something that is connected to as many other products, services, and networks as possible. New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of businesses - both low- and high- tech - all over the world. More than just a profound overview of new economic principles, New Rules prescribes many clear and specific strategies for success.

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Reviews

Blunt, tight, and explicitly written not to be obsolesced by The Next Great Web-Business Buzzword....At the core of Kelly's argument(s) is a zealous ideological belief that postindustrial network economics turns conventional business-school wisdom inside out....[I]t is a nifty codification of things we have personally experienced made coherent and compelling.
Wired


Kelly's book is. . .provocative, but his vision is far too narrow. . . .[His] exclusive focus on technology seriously undermines the usefulness of New Rules as a guide to business strategy.
Business Week


Kelly, executive editor of Wired magazine describes ten new rules and success strategies based upon them. Many of his new techno-economy rules invert traditional wisdom: initial successes aren't self-limiting, but self-feeding (increasing returns); value is carried by abundance; generosity begets wealth (free stuff equals consumer attention); and the highly successful must be abandoned in order to escape its eventual obsolescence.
—Annotation c. by Book News, Inc., Portland, Or.


The executive editor of Wired proposes 10 new rules for getting by in business these days, e.g., "Embrace the Swarm: The Power of Decentralization."
—Library Journal, Joshua Quittner


Fun reading -- even if you aren't trying to figure out how to survive.
Time Magazine


 

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About the Author

Kevin Kelly, author of the acclaimed Out of Control (called "required reading for all executives" by Fortune) is editor-at-large of Wired magazine. He has been involved in such cultural innovations as The Hacker's Conference and The Well. He lives in the Bay Area.



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Table of Contents

 
This New Economy1
1Embrace the Swarm9
2Increasing Returns23
3Plentitude. Not Scarcity39
4Follow the Free50
5Feed the Web First65
6Let Go at the Top83
7From Places to Spaces94
8No Harmony, All Flux108
9Relationship Tech118
10Opportunities Before Efficiencies140
A Thousand Points of Wealth156
New Rules for the New Economy161
 
Acknowledgments163
Notes165
Annotated Bibliography167
Index173



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