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Flip: How to Turn Everything You Know on Its Head--and Succeed Beyond Your Wildest Imaginings


Peter Sheahan



9780061719639
Retail Price: $14.99
LS Price: $10.19
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Format: Paperback, 320pp.
ISBN: 9780061719639
Publisher: Harper Paperbacks
Pub. Date: May 12, 2009

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Item No: 9780061719639



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Description and Reviews
From The Publisher:

What do the superstars of modern business have in common? An ability to "flip"—to think counterintuitively and then act boldly, with no regard for "business as usual" conventions. one of the youngest and fastest-rising stars on the international consulting and speaking circuit, Peter Sheahan reveals how the world's most effective organizations and individuals distinguish themselves from the competition instead of running with the pack.

Sheahan explores six major flips
  • Action Creates Clarity—to move forward you must act in spite of ambiguity.
  • Fast, Good, Cheap: Pick Three, Then Add Something Extra—the new standard in every industry.
  • To develop competitive advantage, you must Absolutely, Positively Sweat the Small Stuff.
  • Satisfy customers' needs for engagement and contact—it's not "just business"—Business Is Personal.
  • To win mass-market success, be courageous, Find It on the Fringe, and separate yourself from the competitive herd.
  • To Get Control, Give It Up—empower others to create, dream, and believe for you.
Stick to what you learned in business school at your peril. Today's small-world economy calls for a new way of doing business. It calls for Flip.


 
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About the Author

Not yet thirty years old, Peter Sheahan is one of the world's foremost strategic thinkers and business consultants. In the space of three years he has built a multimillion-dollar consulting practice, attracting clients such as Coca-Cola, L'Oreal, and Ernst & Young.



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Table of Contents

 
Introduction: Getting Flipped!1
 
The Four Forces of Change7
Action Creates Clarity29
Fast, Good, Cheap: Pick Three-Then Add Something Extra73
Absolutely, Positively Sweat the Small Stuff99
Business is Personal159
Mass-Market Success: Find it on the Fringe199
To Get Control, Give it Up229
Conclusion: Get Moving!287
 
Acknowledgments291
Notes293
Index299



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