Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Itamar Simonson and Emanuel Rosen
Description and Reviews
From The Publisher:
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.
“Pay attention to this book. It offers important insights into changing consumer behavior and presents new rules for success in the marketplace of the future.”
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About the Author
Itamar Simonson is the Sebastian S. Kresge Professor of Marketing at the Graduate School of Business, Stanford University. His award-winning work has been featured in the New York Times, the Washington Post, and many other outlets worldwide. He has been recognized as one of the world's leading authorities on consumer decision making. Emanuel Rosen is the author of the national bestseller The Anatomy of Buzz. He was previously vice president, marketing, at Niles Software, where he launched the company’s flagship product, EndNote. Rosen started his career in marketing as an award winning copywriter. His books are available in twelve languages. For more information or to contact Emanuel, go to emanuel-rosen.com
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