LeaderShop
Title Index
A-K  L-Z

. Search Books . Bestsellers . What's New . LeaderShop
Main Page
. Help . View Cart

BookInfo
 Description and Reviews
 Reader's Index
 About the Author
 Table of Contents
 Customer Reviews
 Find Similar Items


.
See Also:
. Marketing



leadership books leadership books leadership books

leadership books
Secure Online Ordering Guaranteed!

Repositioning: The New Battle for Your Mind
Jack Trout

9780071635592
Retail Price: $26.95
LS Price: $18.32
You Save: $8.63 (32%)


Availability: Usually ships within 24 hours.

Format: Hardcover, 224pp.
ISBN: 9780071635592
Publisher: McGraw-Hill
Pub. Date: November 6, 2009

Average Customer Review:

leadership

leadership
 
Order This Book!

Add To My Cart

view cart
email friend
 

Secure Order Guarantee

Item No: 9780071635592



leadership
Description and Reviews
From The Publisher:

Jack Troutís timely follow up to his landmark work, Positioning!

Competitiveness is at an all-time high and technology is driving change at exponentially faster and faster rates. Now is the time when marketers must revisit their positioning of products, brands, and organizations to meet the new demands of a transformed economy.

Repositioning explains how readers can evolve their original positioning to manage these changes in terms of marketplace perception of their products. Sure to be one of Troutís most important works, the book offers specific advice on how to attack and weaken competitors when and where they are most vulnerable.


 
readers index
leadership
Reader's Index 
Send us your favorite quotes or passages from this book.
 

leadership
About the Author

Jack Trout is president of Trout & Partners, a marketing firm with offices in 13 countries, whose clients include AT&T, IBM, Burger King, Merrill Lynch, Xerox, and many other major corporations. He is the author or coauthor of numerous marketing classics, including Positioning, Marketing Warfare, Bottom-Up Marketing, The 22 Immutable Laws of Marketing, and The New Positioning.



leaders
Table of Contents

 



leadership
Customer Reviews
Write your own online review.


Find Items On Similar Subjects
In Search of the Obvious: The Antidote for Today's Marketing Mess
Differentiate or Die: Survival in Our Era of Killer Competition Second Edition

.
 
leadership
TITLE INDEX: A-K  L-Z | SEARCH | BESTSELLERS | WHAT'S NEW | OUT OF PRINT | HELP | PRIVACY & SECURITY | Leading Blog | LeaderShop Main Page

All prices subject to change and given in U.S. Dollars.

Copyright ©1998-2009 LeadershipNow / M2 Communications, LLC All Rights Reserved


All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.
.