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MBA in a Nutshell®: The Classic Accelerated Learner Program
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Format: Hardcover, 336pp.
Pub. Date: February 12, 2010
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Item No: 9780071701723
Description and Reviews
From The Publisher:
Master MBA key concepts without stepping foot in a classroom
Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanford—without the heavy price tag and heavier classroom hours.
With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional life—stripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you'll learn how to:
Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.
- Accelerate and increase incoming cash flow
- Assess and rank investment opportunities
- Evaluate company performance using financial statements
- Follow step-by-step instruction to draft strategic business plans
- Turn uncertain business forecasts into reliable estimates
- Find ways to increase revenue and profit while dramatically reducing costs
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About the Author
Dr. Milo Sobel earned his doctorate from Columbia University and his MBA from the City University of New York. He has served as Manager of Training for Citibank, and is a member of the Academy of Management. As a journalist, he has regularly authored featured columns in World Executive's Digest and Chief Executive China. He also serves as Justice of the Peace in his hometown of Weston, Connecticut.
Table of Contents
|Prologue: Orientation to the Program|
The MBA “Secrets of Life”
Chapter 1. Marketing and Product Management
Differing Schools of Thought
Customer Service and Customer Focus
Dimensions of Buyer Perception
Participants in the Buying Process
The Rational Buyer Vis-à-Vis the Emotional Buyer
Postpurchase Dissonance (Also Known as “Buyer’s Remorse”)
Dimensions of Market Segmentation
The Marketing Mix
Factors in Marketing Analysis
The Marketing and Product Management Checklist
Chapter 2. Accounting and Finance
Other People’s Money (OPM)
Improving Cash Flow
Time Value of Money (Discounted Cash Flow)
More Alphabet Soup?
Key Financial Ratios
Lease Versus Buy Versus Rent
The Accounting and Finance Checklist
Chapter 3. Human Resources and Operations Management
Human Resources Management
Dimensions of Managerial Effectiveness
Work Versus Play
Psychological Contracts in the Workplace
Line Versus Staff
Diversity and Discrimination
Economies of Scale
The Pareto Principle: 80/20 Rule
Monte Carlo Simulation
Just-in-Time (JIT) Production System
Economic Order Quantity (EOQ) and Reorder Point (ROP)
The Human Resources Management Checklist
The Operations Management Checklist
Chapter 4. Statistics
Conducting a Research Project
Key Statistical Measures
A Statistical Anecdote: What Is “Normal”?
Stories Behind the Statistics: Creative Interpretation
Time Series Analysis
Other Parametric Statistical Methods
Nonparametric Statistical Methods
The Statistics Checklist
Chapter 5. Economics
The Economics Checklist
Chapter 6. Technology Management
Management Information Systems
The High-Tech Challenge to Management
Progress Through Technology?
The Technology Management Checklist
Chapter 7. Business Policy and Ethics
Formulation of Ethical Standards
Application to Specific Business Issues Contracts
Alternative Dispute Resolution (ADR)
The Business Policy and Ethics Checklist
Chapter 8. Strategic Planning
Objectives, Strategies, and Tactics
Establishing Organizational Objectives
Establishing Corporate Objectives
Creating the Strategic Plan
Evaluating the Strategic Plan
The Strategic Planning Checklist
Epilogue: Reflection, Introspection, and Enlightenment
Management Decision Making: Art or Science?
Postscript: Education and Career Pathing
You Are a Product!
Do You Really Need an MBA?
Choosing an MBA Program
Alternatives to the MBA
Organizations and Resources
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