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Hard Goals: The Secret to Getting from Where You Are to Where You Want to Be
Mark Murphy


9780071753463
Retail Price: $28.00
LS Price: $19.04
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Availability: Usually ships within 24 hours.

Format: Hardcover, 224pp.
ISBN: 9780071753463
Publisher: McGraw-Hill
Pub. Date: October 20, 2010

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Description and Reviews
From The Publisher:

Do You Want to:

Increase Sales? Get Promoted? Lose Weight? Change the World?

There’s a Goal for That…

There’s no shortage of goals these days. Every year people try to grow their company, advance their careers, lose weight, and more. There’s goal-setting software, worksheets, and even processes like SMART Goals. So why do most goals fall short? Why do people and organizations keep setting the same failed goals year after year?

Just setting a goal isn’t enough, and gimmicks don’t work. What are required to achieve extraordinary results are goals that “light up” your brain.

Using the latest science, this book will show you how to activate your brain with HARD goals — targets that are Heartfelt, Animated, Required and Difficult. You’ll learn to visualize your goal, build a strong emotional connection to it, make it difficult enough to awaken peak performance, and imbue it with such a sense of urgency that you have no other choice but to start acting on it right here, right now.



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Reviews

“Ever felt like you weren’t reaching your goals as fast as you would like? HARD GoalsK shows you how to change your thinking and get on the path to tremendous achievement!”
—Marshall Goldsmith, world-renowned executive coach and author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There


“HARD Goals is full of fascinating insights regarding how to get yourself to achieve things you never thought possible, and Murphy’s key ideas have strong research support. If you want to achieve something great or important in your life, this is the book for you.”
—Edwin A. Locke, Ph.D., Professor Emeritus, University of Maryland


“If you want a mediocre life, set ho-hum goals. If you want a life filled with excellence and meaning, set HARD Goals. This book shows you how to set HARD Goals and love every minute of achieving them. The end result? Winning in life and unparalleled fulfillment.”
—Lyle Nelson, four-time Olympian and author of Spirit of Champions


“Every company has goals these days. So why do most goals fall short? Why do leaders keep setting the same failed goals year after year? HARD Goals gives you the cutting-edge science to engage every employee in pursuing and achieving extraordinary goals. No more procrastination, foot-dragging, or giving up. With HARD Goals, your organization will achieve astonishing results. Every CEO, manager, and employee needs to read this book!”
—Kevin M. Andrews, President, SmartBen


 
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Send us your favorite quotes or passages from this book.

• "In nearly all cases where greatness is achieved, it’s the goal that drives motivation and discipline—not the other way around." Pg. 3


 

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About the Author

Mark Murphy (Roswell, GA) is founder and CEO of Leadership IQ, a top-rated provider of leadership training for Microsoft, IBM, MasterCard, Merck, and other companies. He is the author of 100 Percenters, and has been featured in Fortune, Forbes, Businessweek, The Washington Post, and other publications.



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Table of Contents

 
Acknowledgmentsvii
 
Introduction: HARD Goals—The Science of Achieving Big Things1
1Heartfelt21
2Animated59
3Required95
4Difficult129
Conclusion: Starting Your HARD Goal163
 
Notes169
Index175



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