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The Rise of the Naked Economy: How to Benefit from the Changing Workplace
Ryan Coonerty and Jeremy Neuner


9780230342194
Retail Price: $28.00
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Format: Hardcover, 256pp.
ISBN: 9780230342194
Publisher: Palgrave Macmillan
Pub. Date: July 9, 2013

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Description and Reviews
From The Publisher:

An optimistic, humorous, and inspirational vision of the new era of non-traditional employment and how to not only survive, but to thrive in this changing economy

What happens when work is no longer a place but a state of mind: when the trappings that have defined the economy as we knew it are stripped away and we start from the bare essence of what it means to make a living? From corner coffee shops to Fortune 500 companies, workers from all different backgrounds are creating a new reality and prosperity.

The Rise of the Naked Economy shows readers how to achieve both personal and professional success in an economy that does not guarantee lifetime employment. Pioneers Coonerty and Neuner report from the front lines on the future of work. From the recently graduated to the recently laid off, this book covers how the rise in non-traditional employment calls for a new infrastructure, strategy, and attitude for workers, companies, and communities alike. Through interviews with the people, companies, and policymakers who are leading the change and already profiting from it, The Rise of the Naked Economy provides an optimistic, humorous, and inspirational vision for readers who want reclaim their lives and livelihoods.



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Reviews

"This provocative and fascinating book is a valuable guide to navigating the changes in the American workforce and economy. Plus, it's fun to read!"
—Walter Isaacson, bestselling author of Steve Jobs and CEO of the Aspen Institute


“The Rise of the Naked Economy captures the tremendous challenges and opportunities for the Creative Class as they redefine work. This is a must read for anyone trying to figure how individuals, organizations and communities prosper in the new economy.”
—Richard Florida, Professor, University of Toronto and New York University; Editor At Large Atlantic Cities


“The freelance surge is the industrial revolution of our time. Nearly 1 in 3 Americans is working independently. The Rise of the Naked Economy offers an important and optimistic look at how this change can make our economy more productive and our lives more balanced. Read this book — and join the movement!"
—Sara Horowitz, founder of Freelancers Union and author of The Freelancer's Bible


"A refreshing take on how to make the global economy work for you, The Rise of the Naked Economy upends what we know about collaboration, co-working, and what makes businesses today thrive. This is a manifesto for anyone who wants to change the way we work."
—David Gelles, The Financial Times and author of Mindful Work


"How refreshing to receive clear, useful advice about how to thrive in the economy we actually live in, as opposed to the one we long for in the past. The Rise of the Naked Economy will wake you up, inspire you and get you prepared to live, work and prosper in the 21st Century."
—Pamela Slim, author of Escape from Cubicle Nation


“The Rise of the Naked Economy gives a fresh new way to think about our work, our cities, and our society."
—Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.


“The expectations of this workforce combined with the millennial generation will force the workplace to change. This book gives a leader insights into what makes that new evolved worker tick, and how the change in the marketplace has to occur to unleash this global talent. To figure out how to leverage this talent will be the competitive advantage for any business as our historic ‘contract’ with employees is no longer valid. A must read."
—Pat Wadors, VP, Global Talent Organization, LinkedIn


"For anyone engaged in the Innovation Economy, or hoping to better understand today's mobile, agile workforce, The Rise of the Naked Economy is an insightful, interesting and enjoyable read. Ryan Coonerty and Jeremy Neuner translate their insights and experience in the working world to the printed page without missing a beat. I highly recommend it."
—Carl Guardino, President and CEO, Silicon Valley Leadership Group


 
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About the Authors

Ryan Coonerty is the co-founder and Chief Strategist for NextSpace. He served two terms as the Mayor of Santa Cruz, California and was selected by the Aspen Institute as "one of the nation's most promising young leaders." Ryan teaches constitutional law at the University of California, Santa Cruz and is the author of Etched in Stone: Enduring Words from Our Nation's Monuments.

Jeremy Neuner is the co-founder and CEO of NextSpace, where he and his team are leading the charge in the future of work. Before that, he was a Navy pilot, a management consultant, and a local government official. Jeremy spent time as a fellow at the Aspen Institute's Business and Society program where he studied the future of work with leaders of Fortune 500 companies.



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