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Designing for Growth: A Design Thinking Toolkit for Managers
Jeanne Liedtka and Tim Ogilvie


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Retail Price: $29.95
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Format: Hardcover, 248pp.
ISBN: 9780231158381
Publisher: Columbia University Press
Pub. Date: June 2, 2011

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Description and Reviews
From The Publisher:

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers, in a straightforward way, how to exploit design's exciting potential. Exemplified by Apple and the success of their elegant products, and cultivated by high profile design firms such as IDEO, design thinking unlocks creative right brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.



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"One trait that sets leaders apart is their ability to turn vision into ideas, and ideas into action. This utterly refreshing book zeroes-in on the iterative dance between ideas and action -- sometimes called design thinking -- using simple language and clear examples. If you feel like you've been stuck in your left-brain, or not utilizing your creative edge to full capacity, consider this book your roadmap to creative nirvana!"
—Brendon Burchard, Founder, Experts Academy and author, Life's Golden Ticket


"The best designers seem to have an almost magical gift for finding creative solutions to problems we didn't even know we had. This book will teach you how to capture that magic and turn it into a problem-solving process that can create a better future for your customers and yourself."


 
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About the Authors

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.



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