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Innovation You: Four Steps to Becoming New and Improved
Jeff Degraff


9780345530691
Retail Price: $25.00
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Format: Hardcover, 256pp.
ISBN: 9780345530691
Publisher: Ballantine Books
Pub. Date: July 26, 2011

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Description and Reviews
From The Publisher:

In today’s frenetic, uncertain world, the “same old, same old” routines are perfect ways to go nowhere fast. What has worked for you before—professionally or personally—no longer gets results. Whether you’ve been downsized, reached the end of a long relationship, or found yourself questioning where you are in life, it’s clear you need to change. To innovate. Make it new. Make yourself new. Now, in this invaluable book, the world-renowned “Dean of Innovation,” Jeff DeGraff, shares his tried-and-true techniques on how to reinvent yourself—creatively and with maximum impact.

Innovation You reveals DeGraff’s unique four-step program to bolster your ingenuity and remake your life. From forging ahead in a new career to losing weight to finally pursuing that long-held dream, DeGraff’s strategies are effective and easy to follow. Inside you will learn to
  • Rethink Innovation: Find ways to think outside the box, seek out diverse opinions, and pay attention to the next great trend.
  • Rethink Your Approach: Use the Competing Values Framework to identify your natural innovation profile—do you compete, collaborate, create, or control?—and then deliberately draw from the other styles to augment your usual tactics.
  • Rethink Your Methods: Put your reinvention plan in motion—set specific, realistic, and meaningful targets, cultivate relationships with relevant mentors and experts, and try alternate methods to achieve your goals.
  • Rethink the Journey: Understand that innovation is a process and that progress comes in cycles rather than a quick straight line. Accept uncertainty, question assumptions, and acknowledge areas where you can improve.
Full of invigorating ideas, engaging anecdotes, practical wisdom, and inspiring success stories, Innovation You is your personal road map to reach your highest potential—and experience a bold new way of living.



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Reviews

“A useful guide to thinking about career changes, entrepreneurial leaps, or general self-improvement, DeGraff’s newest work is a must-read for those contemplating change and wanting to make more creative decision.”
—Publishers Weekly


“Whether you’re looking to stay competitive professionally, make a career change, or just be inspired to greater personal creativity, this is the book to light the proverbial fire underneath you. It is a pragmatic, step-by-step framework for unlocking the unique capacity for growth in each of us.”
—Tom Glocer, CEO, Thomson-Reuters Group, PLC


“This is not just another book on innovation. Jeff DeGraff takes a lifetime of learning and teaching and turns it into a conversation about what it takes to change, grow, and create. And he does it with honesty and wit. You’ll discover ‘we grow when our life sucks’ and other DeGraffisms that put into perspective the hard work and motivation that goes into innovating at work and in life.”
—Beth Comstock, chief marketing officer, GE


“DeGraff translates the innovation strategies and practices used in top-shelf firms into an easy-to-follow road map for making our own lives new and improved. This book will show you how to really make innovation happen.”
—Vijay Govindarajan, professor, Tuck School of Business, Dartmouth


 
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About the Author

Jeff DeGraff, Ph.D. is a clinical professor at the Ross School of Business at the University of Michigan and the executive director of Innovatrium, a leading creativity center for executives. He is a consultant to the world’s most prominent companies (from Apple to Visa), serves as an adviser to think tanks and governments, and is the author of three business books and numerous articles. Dubbed “the Dean of Innovation” because of his influence in the field, and featured on the PBS program Innovation You with Dr. Jeff DeGraff, DeGraff lives in Ann Arbor, Michigan.



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