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The Power of Small: Why Little Things Make All the Difference


Linda Kaplan Thaler and Robin Koval



9780385526555
Retail Price: $17.95
LS Price: $12.20
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Format: Hardcover, 160pp.
ISBN: 9780385526555
Publisher: Broadway Business
Pub. Date: April 21, 2009

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Description and Reviews
From The Publisher:

The authors of the national bestseller The Power of Small once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers.

Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch Ė whether with a client, customer, family member, or friend Ė speaks volumes to others about our talent, personality, and motivations. After all, if we canít take care of the small details, how can we be counted on to deliver when it really matters?

In todayís challenging times, bigger isnít always better. In fact, itís often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than youíd imagine.

Written in the same entertaining, story-driven style that made The Power of Small the go-to book for finishing first, The Power of Small demonstrates how all of us can harness the power of small to improve and reinvent our lives. Itís the ultimate guide to shrinking your outlook to broaden your horizons. Get SMALL and get going!


 
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About the Authors

Linda Kaplan Thaler is CEO and chief creative officer and Robin Koval is president of The Kaplan Thaler Group, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.



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