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You, Inc. The Art of Selling Yourself


Harry Beckwith and Christine Clifford Beckwith



9780446578219
Retail Price: $23.99
LS Price: $16.31
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Format: Hardcover, 336pp.
ISBN: 9780446578219
Publisher: Warner Business Books
Pub. Date: March 1, 2007

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Description and Reviews
From The Publisher:

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you. Here Beckwith teams up with his wife, motivational speaker and former sales executive Christine Clifford Beckwith, to provide tips, anecdotes, and insights based on their 30 years of selling experience. Written in a traditional homespun style, the Beckwiths offer doses of humor and practical knowledge to anyone who wants to learn how to seal the deal and thrive in business.
 
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About the Authors

Harry Beckwith graduated Phi Beta Kappa from Stanford University in 1972. He then attended the University of Oregon School of Law, where he was awarded the school’s highest honor of Law Review Editor-in-Chief. Beckwith formed Beckwith Advertising and Marketing in 1988. The firm specializes in marketing, communications, and media relations for services.

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