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The Science of Fear: How the Culture of Fear Manipulates Your Brain


Daniel Gardner



9780452295469
Retail Price: $16.00
LS Price: $10.88
You Save: $5.12 (32%)


Availability: Usually ships within 24 hours

Format: Paperback, 368pp.
ISBN: 9780452295469
Publisher: Plume
Pub. Date: Reprint Edition June 24, 2009

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Description and Reviews
From The Publisher:

A timely and entertaining psychological look at why we’re afraid and what to do about it

From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?

The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Daniel Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our “gut” reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better, and our lives braver.



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“Excellent…analyses everything from the media’s predilection for irrational scare stories to the cynical use of fear by politicians… [A] cheery corrective to modern paranoia.”
—The Economist


 
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About the Author

Daniel Gardner is a columnist and senior writer for The Ottawa Citizen. He has received numerous awards for his writing, including Amnesty International’s Media Award and the Michener Award.



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