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5 Leadership Lessons: Business Wisdom from Bob Seelert

Start with the Answer: And Other Wisdom for Aspiring Leaders


Bob Seelert



9780470450321
Retail Price: $24.95
LS Price: $16.95
You Save: $8.00 (32%)


Availability: Usually ships within 24 hours

Format: Hardcover, 256pp.
ISBN: 9780470450321
Publisher: Wiley
Pub. Date: April 27, 2009

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Description and Reviews
From The Publisher:

The Chairman of Saatchi & Saatchi offers timeless wisdom on great business leadership

Start with the Answer offers transformative insights and practical instruction for men and women determined to succeed as executives and industry leaders. The book presents and explores the eight dimensions of business life–preparation, building and managing a career, business strategy, business operations, finance and economics, leadership, culture and communication, and personal spirit and style. All successful business leaders must master these essentials in order to succeed in the fundamental challenges of business. This book will explain how to do that, and is the road map that today's lost business culture sorely needs. Based on his experience as a leader in a number of industries, Seelert presents both the philosophy and the nuts-and-bolts of a successful and happy career.



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Reviews

“Seelert’s stories and wisdom demonstrate that the principles and practices leading to winning results in sports are highly transferable to the building of brands, businesses, and organizations. This book tells you how.”
—Jack Twyman, NBA Hall of Fame player, former ABC Game of the Week announcer, and former Chairman and CEO, Super Food Services Inc.


"Seelert’s comprehensive revelation of his leadership wisdom is priceless—especially the management of culture through innovative communications, fueled by rock-solid personal spirit and style. Read and succeed... it’s that actionable. Bob’s the real leadership deal.”
—John W. Luther, President, Luther & Company, Strategic Growth Consulting


“I’ve never been at my best when working for a boss in the traditional sense...Authority is not my favorite cultural tool. I am at my best (maybe like you) when I have a coach and mentor. Bob Seelert has played that role for over a decade, providing me with counsel, guidance, perspective, and unconditional love and support. Oh yes, and wisdom. Lots of it! You’ll find out what I mean when you read this book.”
—Kevin Roberts, CEO Worldwide, Saatchi & Saatchi


“Bob Seelert entered Saatchi & Saatchi in early 1995 when the company was in flux and extremely unstable. In a few short years, he not only stabilized the business, he grew it into an even greater advertising powerhouse than it once was. If anyone is qualified to write about business turnarounds, it’s Seelert.”
—David Herro, Chief Investment Officer-International, Harris Associates LP


“Spencer Stuart placed Bob Seelert into leadership positions at Kayser-Roth and Saatchi & Saatchi at times when success seemed impossible, but failure was not an acceptable option. In both situations, he achieved highly successful turnarounds, and his stories tell you why.”
—Thomas Neff, Chairman, Spencer Stuart USA


"Bob Seelert and I worked together for twenty years, and I saw firsthand how the wisdom in this book enabled him to build businesses and organizations. For MBA students and other aspiring business leaders, this book will become their well-thumbed how-to guide for constructing a successful career.”
—Erv Shames, Lecturer, University of Virginia Darden Graduate School of Business and former President and CEO, General Foods USA and Borden, Inc.


"Bob’s book is a timely reminder of classic virtues. These are the virtues of simplicity and clarity in setting goals as a leader; consistency, self discipline, courtesy and sustained effort in his approach to work; care for the organisation as a community, commitment to his team and humility in his relations with others...Bob’s insights are especially valuable in today’s overheated, crisis ridden world...An inspiration for those feeling dwarfed by the size of contemporary challenges.”
—Dominic Houlder, Adjunct Professor of Strategic and International Management, London Business School


 
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About the Author

Bob Seelert (New Canaan, CT) is Chairman of Saatchi & Saatchi, a leading global ideas and advertising company. A Harvard Business School graduate, he has been CEO of five companies, has built brands and businesses, been a party to two mega-mergers, and enacted numerous turnarounds. He has served on Boards of Directors of companies in the United States, the United Kingdom, and France.



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Table of Contents

 
Introductionxi
 
Section One: Preparing For A Career In Business
Go with Your Gut3
Choosing the Right Path5
What I Learned at Harvard7
Expect the Unexpected9
 
Section Two: Managing Your Career
How to Choose a Career13
The Interview15
Your Clothes Are Talking about You17
Sales Fundamentals19
Every Memo Is an Ad about You23
Get to Know Yourself Better25
I'm an ENTJ, What Are You?29
You Learn More from Failure than from Success31
How to Become a Senior Executive33
The Importance of a Great Executive Assistant35
You'll Need to "Work Your Ass Off"39
Stay in Touch with Recruiters41
 
Section Three: Planning And Other Essentials Of Business Strategy
Start with the Answer47
How to Do Strategic Planning49
Ten Rules for Leading the Turnaround of a Declining Business51
Quick! You've Got 100 Days to Act55
Establishing Objectives, Strategies, and Plans57
Tape the Strategy to Your Forehead59
Perfecting 100 Day Plans61
What Does It Take to Get to the Top?63
Don't Ask, "What's Wrong?" Ask, "What's Right?"65
Sometimes You Have to Blow Up the Old and Start Anew67
"Don't Get Fat-Headed by Winning"69
Choose Your Partners with Care71
The Acquirer Has Rights73
Selecting the Right Formula for a Joint Venture75
Centralization and Decentralization Do Not Mix77
What's Your Inspirational Dream?81
Heaven and Hell in Europe83
 
Section Four: Business Operations: Looking Beyond The Obvious
Luck Is What Happens When Preparation Meets Opportunity87
The Scarcest Resource of All89
Generating Great Ideas91
Cultivating Big Ideas93
The Importance of Excellence in Execution95
Cutting the Tail Off the Dog97
The Importance of Being First to Market99
"Three Yards and a Cloud of Dust"101
One-Third of Consumers Do Two- Thirds of the Consuming103
Ninety-Five Percent of Winning Is Anticipation105
How to Defend Against a Competitor's Attack107
And/And Beats Either/Or109
Layoffs Are Hard111
What Seperates a Great Ad from a Good Ad?113
Secrets to Client Success115
"Who's Got the 'R'?"119
 
Section Five: Finance And Economics, Or Dollars And Sense
The Importance of Market Share Ratios123
Breaking the Law of Diminishing Returns125
How to Do Annual Planning129
Don't Get Outfoxed by Low-Ballers131
Delivering Budgets in a Client Organizaion133
Achieving Budgets in an Advertising Agency135
"If I Knew What the Price of Green Coffee Was Going to Be Tomorrow, I Wouldn't Be Working Here"137
There Are Three C's in Pricing139
Adam Smith on Pricing141
 
Section Six: Lessons In Leadership
What Is Leadership?145
Chairmen and Chief Executives149
The Art and Science of Selecting the Chief Executive Officer151
Evaluating High Performers155
Evaluating the Chief Executive Officer157
What Winners Learn from Losing161
Occupy the High Ground163
You Get What You Expect165
"Don't Tell, Ask"167
To Try and to Succeed169
Delegation: The Art of Letting Go and Holding On171
How Leaders Should Be Involved in Decision Making173
Go Home and Sleep Like a Baby175
Sometimes You Have to Fire People177
Left-Brained Management of Right-Brained People179
The Chief Executive Officer's Obligation181
 
Section Seven: Building Culture Through Communications
One Team, One Dream185
"Breakfast with Bob"187
Ability + Chemistry = Team191
Nothing Is Impossible193
Passionate, Competitive, Restless195
Be Relentless, Be Relentless197
I Can't Say Too Much about Communications199
"K-R Live"201
Repeating a Good Thing Is a Good Thing203
Coin Your Own "OHCCIMR"205
 
Section Eight: Personal Style And Spirit
Driving a Ford Fiesta209
To Improve Your Performance at Work, Go Home211
Staying Calm, Cool, and Collected213
A Formula for Success215
Listen to Your Barber217
Two Words You Should Avoid219
Have Fun While You Work221
Foster a Foreign Language, It Makes You Less Foreign223
"Plus ça Change, Plus c'est la Même Chose"225
Be True to Yourself227
 
Acknowledgements229
Index231



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