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Open Leadership: How Social Technology Can Transform the Way You Lead
Charlene Li


9780470597262
Retail Price: $27.95
LS Price: $19.00
You Save: $8.95 (32%)


Availability: Usually ships within 24 hours.

Format: Hardcover, 336pp.
ISBN: 9780470597262
Publisher: Jossey-Bass
Pub. Date: May 24, 2010

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Description and Reviews
From The Publisher:

An essential guide for leaders who want to use social media to be "open" while maintaining control

"Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean.
  • Shows how to use social media to become an open organization
  • Offers basic advice for leaders who are adapting to the new era of openness in the marketplace
  • The author Charlene Li is one of the foremost experts on social media and technologies
In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.


 
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Table of Contents

 
Introduction
 
I The Upside of Giving Up Control
1Why Giving Up Control Is Inevitable
2The Ten Elements of Openness
 
II Crafting Your Open Strategy
3Determining How Open You Will Be
4Understanding and Measuring the Benefits of Being Open
5Structuring Openness with Sandbox Covenants
6Orchestrating Your Open Strategy
 
III Open Leadership: Redefining Relationships
7Open Leadership: Mind-sets and Traits
8Nurturing Open Leadership
9The Failure Imperative
10How Openness Transforms Organizations
 
Endnotes
Acknowledgments
The Author
Index



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