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Rainmaking Conversations: Influence, Persuade, and Sell in Any Situation
Mike Schultz and John E. Doerr


9780470922231
Retail Price: $24.95
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Format: Hardcover, 271pp.
ISBN: 9780470922231
Publisher: Wiley
Pub. Date: March 29, 2011

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Description and Reviews
From The Publisher:

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account.

Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success.

Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to:
  • Build rapport and trust from the first contact
  • Create conversations with prospects, referral sources, and clients using the telephone, email, and mail
  • Uncover the real need behind client challenges
  • Make the case for improved business impact and return on investment (ROI) for your prospects
  • Understand and communicate your value proposition
  • Apply the 16 principles of influence in sales
  • Overcome and prevent all types of objections, including money
  • Craft profitable solutions and close the deal
The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between "hello" and profitable relationships today.



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Reviews

"There are too many books on selling, but once in a while one comes along with a fresh approach. This one is worth reading even by the seasoned professional."
—Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University


"I love this book. Why? Because Rainmaking Conversations isn't yet another collection of empty tips-and-tricks calories that provides no real nourishment to your career. This is the real thing."
—Dave Stein, CEO & Founder, ES Research Group, Inc.


"There are lots of books on selling, but few as free of fluff as Rainmaking Conversations. Highly recommended."
—Michael Port, NY Times Best-Selling Author, Book Yourself Solid


"Nothing happens without sales…and Mike Schultz and John Doerr have effectively provided us all with the book on sales that will make things happen! Rainmaking Conversations is a must read!"
—Leonard A. Schlesinger, President, Babson College


"Those who can't make rain think it's about luck and personality. Real rainmakers know that it's about hard work, preparation, and proven methods. Except for the hard work, everything you need is in this book."
—Thomas H. Davenport, Author, Competing on Analytics


"Kudos to Schultz and Doerr on this compelling read. Let it RAIN!"
—David Lissy, CEO, Bright Horizons Family Solutions


"Today's crazy-busy prospects won't waste their time with you unless they get value from every interaction. In Rainmaking Conversations, you'll learn how to make that a reality."
—Jill Konrath, Author, SNAP Selling, and Selling to Big Companies


"In this book—chock full of compelling stories and winning techniques—Mike Schultz and John Doerr show you how to master the art of rainmaking."
—David Meerman Scott, Bestselling Author, The New Rules of Marketing & PR


 
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About the Authors

Mike Schultz is Co-President of RAIN Group and a world-renowned consultant and expert in sales training and performance improvement. He is publisher of RAIN Group's RainToday.com, one of the world's largest online magazines (over 100,000 subscribers) and membership sites for sales and marketing. He is also on the faculty in the Marketing Division at Babson College and writes at raingroup.com/blog and on Twitter at @Mike_Schultz. John E. Doerr is Co-President of RAIN Group and consults, speaks, writes, and teaches on the subjects of selling and sales performance. His own rainmaking conversations have helped lead RAIN Group to Inc. magazine's list of the fastest growing companies in the United States. Find him on Twitter at @JohnEDoerr.



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Table of Contents

 
Acknowledgments
 
Part One Getting Ready to Make RAIN
1Introduction
2The Most Important Conversation You’ll Ever Have
3Goal and Action Planning: Making the Most Rain
4Understanding and Communicating Your Value Proposition
 
Part Two RAIN Selling Key Concepts
5Rapport
6Aspirations and Afflictions
7Impact
8New Reality
9Balancing Advocacy and Inquiry
10Digging Deep into Needs: The Five Whys
1116 Principles of Influence in Sales
12Tips for Leading Rainmaking Conversations
 
Part Three Maximizing Your RAIN Selling Success
13Prospecting by Phone: Creating Rainmaking Conversations
14Handling Objections
15Closing Opportunities, Opening Relationships
16What You Need to Know to Sell
17Planning Each Rainmaking Conversation
18How to Kill a Sales Conversation
19Putting RAIN in Your Forecast
 
Appendix and Online Resources
About RAIN Group
About RainTodaycom
RainTodaycom Membership
About the Authors
Index



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