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Adaptability: The Art of Winning In An Age of Uncertainty
Max McKeown


9780749465247
Retail Price: $19.95
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Format: Paperback, 228pp.
ISBN: 9780749465247
Publisher: Kogan Page
Pub. Date: May 28, 2012

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Description and Reviews
From The Publisher:

Strategy is about shaping the future. Adaptability breaks down the concept of "shaping the future" into a set of strategic adaptation rules based on solid evidence. Each rule boils down scientific research into memorable, practical wisdom illustrated with intriguing examples of strategies used by the world's biggest and best companies.

Adaptability emphasizes the powerful distinction between adapting to cope and adapting to win. From McDonald's to Sony, from post-war Iraq to the revolutions of the Arab Spring, Max McKeown explains how to increase the adaptability of an organization to create winning positions.
"If you are getting whipped by playing by the existing rules, get used to losing or change the game. If you can't win by standing and fighting, then run and hide. If you can't win by being big, be small. If you can't win by being small, be big. The first rule of winning is that there is no one way to win."


 
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About the Author

Max McKeown is an author, consultant and popular speaker. He has been strategic advisor to Microsoft, Virgin, the 2012 Olympics, Sony, Barclays and Vodafone on innovation, human potential, customer experience, marketing, team building and competitive advantage. He was elected to the Customer Service Hall of Fame on MSN Money and has been nominated as a Star of Human Resources by Personnel Today. He is a regular columnist and "thought leader" for Management-Issues, and he has authored several popular books including Why They Don't Buy and The Truth About Innovation and the forthcoming The Strategy Book.



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Table of Contents

 
Part One: Recognize the Need to Adapt
Rule 1: Play Your Own Game
Rule 2: All Failure is Failure to Adapt
Rule 3: Embrace Unacceptable Wisdom
Rule 4: F*** with the Rules
Rule 5: Stability is a Dangerous Illusion
Rule 6: Stupid Survives until Smart Succeeds
 
Part Two: Understand Necessary Adaptation
Rule 7: Learning Fast Better than Failing Fast
Rule 8: Plan B Matter Most
Rule 9: Free Radicals
Rule 10: Think Better Together
Rule 11: Get a Kick-ass Partner
 
Part Three: Adapt as Necessary
Rule 12: Never Grow Up
Rule 13: Hierarchy is Fossil Fuel
Rule 14: Keep the Ball
Rule 15: Swerve and Swarm
Rule 16: Get Your Ambition On
Rule 17: Always the Beginning
 
Final Words
Acknowledgements
References
Index



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