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Adaptability: The Art of Winning In An Age of Uncertainty Max McKeown 
 Format: Paperback, 228pp. ISBN: 9780749465247 Publisher: Kogan Page Pub. Date: May 28, 2012 Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: Strategy is about shaping the future. Adaptability breaks down the concept of "shaping the future" into a set of strategic adaptation rules based on solid evidence. Each rule boils down scientific research into memorable, practical wisdom illustrated with intriguing examples of strategies used by the world's biggest and best companies. Adaptability emphasizes the powerful distinction between adapting to cope and adapting to win. From McDonald's to Sony, from post-war Iraq to the revolutions of the Arab Spring, Max McKeown explains how to increase the adaptability of an organization to create winning positions. "If you are getting whipped by playing by the existing rules, get used to losing or change the game. If you can't win by standing and fighting, then run and hide. If you can't win by being big, be small. If you can't win by being small, be big. The first rule of winning is that there is no one way to win." About the Author Max McKeown is an author, consultant and popular speaker. He has been strategic advisor to Microsoft, Virgin, the 2012 Olympics, Sony, Barclays and Vodafone on innovation, human potential, customer experience, marketing, team building and competitive advantage. He was elected to the Customer Service Hall of Fame on MSN Money and has been nominated as a Star of Human Resources by Personnel Today. He is a regular columnist and "thought leader" for Management-Issues, and he has authored several popular books including Why They Don't Buy and The Truth About Innovation and The Strategy Book. Table of Contents
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