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The 11 Laws of Likability: Relationship Networking . . . Because People Do Business with People They Like
Michelle Tillis Lederman


9780814416372
Retail Price: $16.95
LS Price: $11.53
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Format: Paperback, 224pp.
ISBN: 9780814416372
Publisher: AMACOM
Pub. Date: September 15, 2011

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Description and Reviews
From The Publisher:

We all know that networking is important, and that forming relationships with others is a vital part of success. But sometimes it seems like networking removes all emotions from the equation and focuses only on immediate goals…whereas the kind of relationships that have true staying power, give us joy, and support us in the long run are founded on simply liking each other.

This book, featuring activities, self-assessment quizzes, and real-life anecdotes from professional and social settings, shows readers how to identify what’s likable in themselves and create honest, authentic interactions that become “wins” for all parties involved. Readers will discover how to:
  • Start conversations and keep them going with ease
  • Convert acquaintances into friends
  • Uncover people’s preferences and tweak their own personal style to enable engaging, reciprocal interactions
  • Create follow-up and stay in others’ minds long after the initial meeting
The worst thing we can do when trying to establish a personal bond with someone is to come across as manipulative or self-serving. Authentic connections go much deeper—and feel much easier—than trying to hit self-imposed business card collection quotas. This book presents a new paradigm that shows how even the most networking-averse can network…and like it.



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Reviews

“A must-read for anyone interested in how to effectively leverage your network…by just being yourself.”
—Tiffany Dufu, President, The White House Project


“WOW, I simply love this book. Lederman’s insights, gems, and nuggets of brilliance are a must-read for all those climbing the ladder of success in business and life.”
—George C. Fraser, author, CLICK: Ten Truths for Building Extraordinary Relationships


 
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About the Author

Michelle Tillis Lederman is founder and CEO of Executive Essentials, which provides customized communication and leadership programs. She is an adjunct professor at NYU’s Stern School of Business and a faculty member of the American Management Association. In keeping with her belief that real relationships lead to real results, Lederman specializes in teaching people how to communicate to connect. She has delivered seminars internationally for Fortune 500 companies, nonprofits, and universities. She is a graduate of Lehigh University and Columbia Business School.



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