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Now, Build a Great Business! 7 Ways to Maximize Your Profits in Any Market
Mark Thompson and Brian Tracy


9780814416976
Retail Price: $24.95
LS Price: $16.95
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Format: Hardcover, 256pp.
ISBN: 9780814416976
Publisher: AMACOM
Pub. Date: November 17, 2010

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Description and Reviews
From The Publisher:

No matter what industry you’re in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible practical—and proven to deliver results.

Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to:

• Become a great leader—get superior results from everyone around you.
• Attract and keep great people—build peak-performing teams.
• Develop a great business plan—structure your business to maximize every resource.
• Offer a great product or service—identify exactly what your market needs.
• Deliver superior customer service—make service your key competitive advantage.
• Create a great marketing plan—position your business as the preeminent provider.
• Perfect your sales process—motivate customers to buy again and again.

Complete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today's economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.

Don’t be daunted by a challenging economy and fierce competition. Even in the toughest environment, innovative, highly profitable businesses abound. And yours can be one of them with Now, Build a Great Business! This essential success kit from business heavyweights and acclaimed authors Mark Thompson and Brian Tracy is filled with straightforward, powerful strategies to ignite growth in your business.

You’ll find no theory here—just practical steps you can take immediately, with simple explanations of exactly how to measure how well you’re doing at each step along the way. The clear-cut strategies, inspiring examples, personal interviews, and enlightening lessons from history that come together here create one of the most important business books you’ll ever put your hands on.

So while your competitors duck and cover—cutting costs and slashing personnel—it’s wise to remember that some of the savviest leaders and most successful companies operated in economic downturns and all-out busts. The time is ripe for turning your business into a thriving, great company that people want to do business with over and over again.

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Reviews

“Every once in a while, a book comes along without padding or frills or too many semicolons and gets right to the point: clear-cut steps to build a profitable and thriving business. Hold this in your hands and just start reading and learning.”
—Warren Bennis, bestselling author, Distinguished Professor at USC, and international authority on leadership


“Now, Build a Great Business! is absolutely the right book at the right time. Read it, soak up Brian and Mark’s shrewd and sensible advice, and go out and do it. You now have the instruction manual you need for success.”
—Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level


“Entrepreneur alert: Now, Build a Great Business! is the book you’ve been waiting for! Mark Thompson and Brian Tracy explain the seven keys to business success through inspiring examples and solid advice. I wish I’d had this book when I started my company many years ago!”
—Harvey Mackay, author of the #1 New York Times bestseller, Swim With the Sharks Without Being Eaten Alive


“Now, Build a Great Business! will challenge your assumptions and transform your work. This is your call to action to build a great business.”
—Tony Robbins, bestselling author and peak performance coach


“No one can give you clearer advice about how to run a great company than Mark Thompson and Brian Tracy. Now, Build a Great Business! is the perfect prescription for a much more profitable and personally rewarding business.”
—Keith Ferrazzi, #1 New York Times bestselling author of Who’s Got Your Back and Never Eat Alone


 
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About the Authors

Mark Thompson, coauthor of the bestseller Success Built to Last, is a serial entrepreneur who sold his last company for $100 million and today coaches executives on how to lead growth companies. He is a venture investor who Forbes noted for having the “Midas touch.” He was Chief Customer Experience Officer at Schwab, reporting directly to founder Charles Schwab, and is a former director of many firms, including Best Buy and Korn Ferry. He is a member of the board of the Leader to Leader Institute, founded by Peter Drucker, and a visiting scholar at Stanford University. Brian Tracy is one of America’s leading authorities on the development of human potential and personal effectiveness. In addition to being a remarkably successful entrepreneur, he is a dynamic and inspiring speaker, addressing thousands of people each year in companies such as IBM, Ford, Federal Express, Hewlett Packard, Pepsi, Northwestern Mutual, and hundreds of others worldwide. He is the author of numerous books, including the bestselling How the Best Leaders Lead and Eat That Frog, and the author/narrator of many popular audiocassette programs.



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Table of Contents

 
Foreword by Frances Hesselbeinxiii
Preface by Marshall Goldsmithxv
Acknowledgmentsxvii
 
Introductionxxi
 
1Become a Great Leader1
2Develop a Great Business Plan35
3Surround Yourself with Great People61
4Offer a Great Product or Service91
5Design a Great Marketing Plan115
6Perfect a Great Sales Process148
7Create a Great Customer Experience 178
 
Appendix: Now, Build a Great Life!205
Index215



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