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The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life
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Format: Hardcover, 256pp.
Pub. Date: January 16, 2014
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Item No: 9780814432730
Description and Reviews
From The Publisher:
The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it—entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They’re adding to their incomes and creating safety nets in case the ax falls at work. In the process, they’re unlocking their creativity and finding a sense of fulfillment they never dreamed possible.
Financial columnist Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Recognizing that journalism offers little job security these days—and with a baby to provide for—she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream.
The Economy of You recounts story after story of people who—like Kimberly—are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including:
• Tips for figuring out the ideal side gig
• Ideas for keeping start up costs low
• Advice on juggling a fledgling enterprise and a full-time job
• Strategies for finding your “tribe” and building a social network
• Branding and marketing basics that bring results
• When and what to offer for free
• And much more
Companies guarantee nothing but today’s wages. It’s up to YOU to build stability by becoming a money-making engine. It’s empowering, gratifying, and easy to do with The Economy of You.
“The Economy of You will awaken the inner entrepreneur inside of you and inspire you to achieve your dreams. Kimberly Palmer gives you all the resources, examples, and ideas you need to take control of your life.”
—Dan Schawbel, author of Me 2.0 and Promote Yourself
“By now it should be very clear that nobody’s coming to rescue you—nobody’s handing out jobs or guaranteed paychecks. It’s up to you to secure your financial future. Kimberly Palmer did it for herself, and she shows you exactly how to do it, too.”
—Tory Johnson, Good Morning America contributor and chief executive of Spark & Hustle
“If you’ve ever wondered if you could create the business of your dreams in the little free time you have—while also giving your bank account a boost—this book is for you. You will find inspiration, as well as practical tips from Kimberly Palmer’s experience and reporting.”
—Jennifer Lee, author of The Right-Brain Business Plan
“Whether you are looking to get ahead, give back, or get your creative project off the ground, Kimberly Palmer takes you by the hand and shows you the way. The Economy of You is a survival guide for the gig economy.”
—Marci Alboher, author of One Person/Multiple Careers and The Encore Career Handbook
“In the midst of job insecurity and a demand for more fulfilling work, Kimberly Palmer’s latest book, The Economy of You, comes as a handy guide to empower enlightened professionals. You’ll find useful tips on how to begin your business, as well as interesting success stories.”
—Matt Barrie, chief executive of Freelancer.com
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About the Author
Kimberly Palmer is the senior money editor and Alpha Consumer blogger at U.S. News & World Report and author of "Generation Earn: The Young Professional's Guide to Spending, Investing, and Giving Back" (Ten Speed Press). She has appeared on NBC's Today Show, CNBC, CNN, and local television and radio shows across the country to talk about making smart money decisions. She has also written for the Washington Post, the Wall Street Journal, and the Asahi Shimbun/International Herald Tribune in Tokyo as a Henry Luce Scholar. She holds a master's degree in public policy from the University of Chicago and a bachelor's degree in history from Amherst College. Kimberly lives in the Washington, D.C., area with her husband and their two children. You can connect with her online at bykimberlypalmer.com.
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