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Twitter for Good: Change the World One Tweet at a Time
Claire Diaz Ortiz
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Format: Hardcover, 224pp.
Pub. Date: August 30, 2011
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Item No: 9781118061930
Description and Reviews
From The Publisher:
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago.
Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire DÍaz-Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world. In her time at Twitter, DÍaz-Ortiz has worked with such forward-thinking organizations as Nike, Pepsi, the United Nations, the American Red Cross, charity:water, Room to Read, Partners in Health, the Skoll Foundation, National Wildlife Federation, Kiva, and many, many more.
Filled with dynamic, global examples, Twitter for Good shows how the world's top organizations use the power of Twitter to make a difference. Through DÍaz-Ortiz's T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world.
Step by step, DÍaz-Ortiz walks you through a proven process, showing you:
With more than 200 million users world wide, Twitter has established itself as a dynamic force, one that every business and nonprofit organization must understand how to use effectively.
- Why your organization needs a dedicated Twitter strategy
- The 5-step process that delivers results
- Best practices for using Twitter to catapult your organization's mission
"Twitter's a very effective tool for getting the word out fast to lots of people, from the everyday mundane to the genuinely world-changing. #Twitter4Good helps you figure out how to use Twitter to drive any campaign and make real things happen. It provides focused direction and real-life examples."
—@craignewmark, Craig Newmark, founder of Craigslist, Inc.
"Strategic, thoughtful, and thorough, #Twitter4Good will teach you how to make Twitter a driving force in any campaign."
— @aaker, Jennifer Aaker, coauthor, The Dragonfly Effect, and professor, Stanford University Graduate School of Business
"Using Twitter, social causes can quickly amplify their voice andcatalyze massive change. But one has to know how to use it effectively. Claire DÍaz-Ortiz is one of the best at showing you how."
—@johnwoodRTR, John Wood, founder, Room to Read,and author, Leaving Microsoft to Change the World
"#Twitter4Good is a must-read for any organization hoping tolay a strong foundation towards creating fresh and dynamiccampaigns involving Twitter and social media."
—@amanda, Amanda Rose, founder, Twestival
"Twitter is an enormously useful tool for our organization, and with#Twitter4Good, Claire has provided a clear, focused, important map forany person or organization who wants to create positive change intoday's world."
—@maxschorr, Max Schorr, cofounder, GOOD, Lead, GOOD/Corps
"#Twitter4Good is a must-read for nonprofits and causes that want to use Twitter for social change. It is filled with practical frameworks and great tips, and is fun to read."
—@kanter, Beth Kanter, coauthor, Networked Nonprofit
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About the Author
Claire DÍaz-Ortiz leads corporate social innovation and philanthropy at Twitter, Inc., and is a sought-after speaker on social innovation. DÍaz-Ortiz is the cofounder of Hope Runs, a nonprofit organization operating in AIDS orphanages in Kenya, and owns Do Well Media. She holds an MBA and other degrees from Oxford and Stanford. She lives in the San Francisco Bay Area.
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