Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture
Beau Fraser, David Bernstein and Bill Schwab
Description and Reviews
From The Publisher:
"Teams Create The Best Solutions." BANG.
"Always Trust Your Research." BANG.
"It's Okay To Put Up With Jerks, If They're Talented." BANG.
When you think about it, there are a lot of Sacred Cows grazing lazily in the halls of corporate America. And we think it's time someone shot them. Dead. Don't get us wrong. While the authors have nothing against cows in general (they love steak), they do have a problem with Sacred Cows. Blindly doing things because . . . well . . . that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world. This is the funniest--and truest--business book you'll ever read. Not only do the authors demonstrate how to identify and kill the Sacred Cows in your workplace, they also reveal brilliant alternatives that will put your career in overdrive and help make your business more profitable, innovative, and happy.
From branding ("Branding Is Expensive." BANG.) to leadership ("Follow The Leader." BANG.) to hiring ("Only Hire Someone Who Has Done The Job Before." BANG.) no Sacred Cow is left standing. Oh, and here's another Sacred Cow of business books: "No one reads flap copy." BANG!
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About the Authors
David Bernstein, Beau Fraser, and Bill Schwab slay Sacred Cows every day at their cutting-edge advertising agency, The Gate Worldwide, which has offices in New York, London, Hong Kong, Singapore, and Shanghai. Their Web site is TheGateWorldwide.com.
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