Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
Frank I. Luntz
Description and Reviews
From The Publisher:
In Win, for the first time, Frank Luntz explores communication excellence from the exceptional to the extraordinary. You'll learn firsthand from those who were, are, or will be the best at what they do. From Rupert Murdoch to Steve Wynn, from Fred Smith to Michael Bloomberg to Roger Ailes, and many more, Luntz will take their stories and his love affair with words that work and bring them to life in the exploration of what it takes to win.
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About the Author
Dr. Frank I. Luntz is one of the most respected communications professionals in America today. He is the first resource media outlets turn to when they want to understand the American public. The author of Words That Work, Luntz currently advises more than two dozen Fortune 500 companies.
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