Crisis of Character: Building Corporate Reputation in the Age of Skepticism
Description and Reviews
From The Publisher:
Reputation matters—now more than ever. Public opinion in the wake of the financial meltdown has revealed the public’s abiding mistrust of corporations and the executives who run them. Scrutiny from the Internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek the confidence of their shareholders and the public. In today’s economy, reputation is a prime factor in a corporation’s bottom line.
"Well-reasoned and well-written. Firestein shows that the context of reputation can change with ferocious speed and unpredictability. He demonstrates how even exceptional companies and managers have been staggered by failing to anticipate change and react effectively."
Send us your favorite quotes or passages from this book.
About the Author
Peter Firestein is a consultant specializing in reputation risk management in both public and financial arenas. Since 2002, he has helmed Global Strategic Communications, Inc., counseling the CEOs and senior managers of a variety of global corporations. He has been a managing director at Thomson Financial and served as global financial communications advisor to the government of Brazil in the privatization of its national telecommunications network.
Table of Contents
Write your own online review.
Find Items On Similar Subjects
Book on Leadership
All prices subject to change and given in U.S. Dollars.
All materials contained in http://www.LeadershipNow.com are protected by copyright and trademark laws and may not be used for any purpose whatsoever other than private, non-commercial viewing purposes. Derivative works and other unauthorized copying or use of stills, video footage, text or graphics is expressly prohibited. LeadershipNow is a trademark of M2 Communications, LLC.