Rapid Transformation: A 90-day Plan for Fast and Effective Change
Behnam Tabrizi





Format: Hardcover, 336pp.
ISBN: 9781422118894
Publisher: Harvard Business School Press
Pub. Date: November 20, 2007

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Description and Reviews
From The Publisher:

Profound organizational transformation takes years and, in most cases is unsuccessful, right? Not according to change expert Behnam Tabrizi. In Rapid Transformation: A 90-Day Plan for Fast and Effective Change , Tabrizi shows you how to accomplish successful transformational change in your firm in just 90 days. Based on ten years of research into more than 500 leading companies including 3M, IBM, GE, Nissan, Apple, Bay Networks, Verisign, HP and Best Buy this book demystifies fast, effective change and lays out a clear roadmap for achieving it.

Tabrizi's 90-day transformational model comprises three main phases, each lasting 30 days. The model enables you to analyze your company's specific challenge, develop a new course of action, and carry out the plan. Moreover, you apply the model in parallel with the normal workings of your organization so you don't have to put your company on hold for the sake of the change effort.

With its detailed recipe and insightful stories from actual corporate reinventions, this book defies long-held assumptions about change and provides a practical and immediately actionable guide.


About the Author

Behnam Tabrizi is a Consulting Professor at Stanford University's Department of Management Science & Engineering. He is an internationally recognized thought leader and a senior consultant to many prominent companies.


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