The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
Anthony J. Bradley and Mark P. McDonald
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As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how?
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About the Authors
Anthony J. Bradley is a group vice president in Gartner Research. His responsibilities include advising clients on the enterprise employment of social media and social software solutions. Mark P. McDonald is a group vice president and head of research in Gartner Executive Programs, working with executives on the business application of information technology.
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