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Breaking Out: How to Build Influence in a World of Competing Ideas
John Butman


9781422172803
Retail Price: $27.00
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Format: Hardcover, 272pp.
ISBN: 9781422172803
Publisher: Harvard Business Review Press
Pub. Date: May 21, 2013

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Description and Reviews
From The Publisher:

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others—can help you take an idea public and build influence for it.

It isn’t easy. Butman argues that the rise of the “ideaplex” (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go public—yet much harder to gain influence. But it can be done.

Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks out—by combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating “respiration” around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.

If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some way—this book will get you started on the journey to idea entrepreneurship.



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Reviews

“In Breaking Out, John Butman gives the marketplace of ideas the human form it deserves. He vividly explores the life history of ideas, the people who espouse them, and the world into which they are flung.”
—Nicholas A. Christakis, MD, PhD, Professor, Harvard University; coauthor, Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives


“John Butman teaches people to better understand, develop, and communicate their core work-related passions—a very important matter.”
—Eric von Hippel, Professor, MIT Sloan School of Management


“In this compelling book on the emerging concept of an ‘idea entrepreneur,’ John Butman brings to life and propels our understanding of this new cultural phenomenon, and in so doing, makes his own contribution to its role in our society. Bravo!
—Maryanne Wolf, John DiBiaggio Professor of Citizenship and Public Service, Tufts University; author, Proust and the Squid: The Story and Science of the Reading Brain


 
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About the Author

John Butman advises and collaborates with individual context experts and leaders of global companies, not-for-profit institutions, consultancies, and government organizations, helping them shape and express their ideas and establish idea platforms. He has written or collaborated on many books, including New York Times, Boston Globe, BusinessWeek, and Toronto Globe and Mail bestsellers. His firm, Idea Platforms, is based in Cambridge, Massachusetts.



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