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The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

Adrian Gostick and Chester Elton



9781439149171
Retail Price: $23.99
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Format: Hardcover, 256pp.
ISBN: 9781439149171
Publisher: Free Press
Pub. Date: Re-issue edition - April 7, 2009

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Description and Reviews
From The Publisher:

Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft? Think again.The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.

Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing increases in operating results--whether measured by return on equity, return on assets, or operating margin. And they show how great managers lead with carrots, not sticks, and in doing so achieve higher

Productivity
Engagement
Retention
Customer satisfaction

The Carrot Principle illustrates that the relationship between recognition and improved business results is highly predictable--it's proven to work. But it's not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership.

Gostick and Elton explain the remarkably simple but powerful methods great managers use to provide their employees with effective recognition, which all managers can easily learn and begin practicing for immediate results. Great recognition doesn't take time--it can be done in a matter of moments--and it doesn't take budget-busting amounts of money. This exceptional book presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, culled from real-life cases, of the ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.


 
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About the Authors

New York Times bestselling author Adrian Gostick is the leader of O.C. Tanner Company's recognition training and publishing practice. His books The 24-Carrot Manager and A Carrot a Day are sold in more than fifty countries around the world. Chester Elton is coauthor of the bestselling Carrot books, a popular lecturer on motivation, and an influential voice in global workplace trends. He is O.C. Tanner's lead recognition consultant and researcher and works with numerous Fortune 100 clients.



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Table of Contents

 
Introduction to the Revised Editionix
 
Part I The Accellerator How the Best Managers Deliver Extraordinary Results
1A Missing Ingredient3
2The Basic Four of Leadership20
3Leadership Accelerated39
4Altruists and Expectors52
 
Part II Carrot Culture How Great Organizations Create World-Class Results
5Creating a Carrot Culture73
6Are They Engaged and Satisfied?79
7The Building Blocks of a Carrot Culture94
8Carrotphobia: Why We Don't Recognize125
9Carrots Go Global139
 
Part III Managing By Carrots You Can Get There from Here
10The Carrot Calculator165
11125 Recognition Ideas172
 
Conclusion: Sustaining the Carrot Principle192
 
Appendix A Acceleration to Business Results201
Appendix B Health Stream Research's National Employee Database205
Appendix C 2006 Survey of 1,005 Working Adults211
Appendix D Recognition ROI Survey of 26,000 Employees217
Notes221
Acknowledgments228
Index231
Resources236
About the Authors238



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