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The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
Adrian Gostick and Chester Elton
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Format: Hardcover, 256pp.
Publisher: Free Press
Pub. Date: Re-issue edition - April 7, 2009
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Item No: 9781439149171
Description and Reviews
From The Publisher:
Got carrotphobia? Do you think that recognizing your employees will distract you and your team from more serious business, create jealousy, or make you look soft? Think again.The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition. With independent research from The Jackson Organization and analysis by bestselling leadership experts Adrian Gostick and Chester Elton, this breakthrough study of 200,000 people over ten years found dramatically greater business results when managers offered constructive praise and meaningful rewards in ways that powerfully motivated employees to excel.
Drawing on case studies from leading companies including Disney, DHL, KPMG, and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing increases in operating results--whether measured by return on equity, return on assets, or operating margin. And they show how great managers lead with carrots, not sticks, and in doing so achieve higher
• Customer satisfaction
The Carrot Principle illustrates that the relationship between recognition and improved business results is highly predictable--it's proven to work. But it's not the employee recognition some of us have been using for years. It is recognition done right, recognition combined with four other core traits of effective leadership.
Gostick and Elton explain the remarkably simple but powerful methods great managers use to provide their employees with effective recognition, which all managers can easily learn and begin practicing for immediate results. Great recognition doesn't take time--it can be done in a matter of moments--and it doesn't take budget-busting amounts of money. This exceptional book presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization; it offers a wealth of specific examples, culled from real-life cases, of the ways to do recognition right. Following these simple steps will make you a high-performance leader and take your team to a new level of achievement.
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About the Authors
New York Times bestselling author Adrian Gostick is the leader of O.C. Tanner Company's recognition training and publishing practice. His books The 24-Carrot Manager and A Carrot a Day are sold in more than fifty countries around the world. Chester Elton is coauthor of the bestselling Carrot books, a popular lecturer on motivation, and an influential voice in global workplace trends. He is O.C. Tanner's lead recognition consultant and researcher and works with numerous Fortune 100 clients.
Table of Contents
|Introduction to the Revised Edition||ix|
|Part I The Accellerator How the Best Managers Deliver Extraordinary Results|
|1||A Missing Ingredient||3|
|2||The Basic Four of Leadership||20|
|4||Altruists and Expectors||52|
|Part II Carrot Culture How Great Organizations Create World-Class Results|
|5||Creating a Carrot Culture||73|
|6||Are They Engaged and Satisfied?||79|
|7||The Building Blocks of a Carrot Culture||94|
|8||Carrotphobia: Why We Don't Recognize||125|
|9||Carrots Go Global||139|
|Part III Managing By Carrots You Can Get There from Here|
|10||The Carrot Calculator||165|
|11||125 Recognition Ideas||172|
|Conclusion: Sustaining the Carrot Principle||192|
|Appendix A Acceleration to Business Results||201|
|Appendix B Health Stream Research's National Employee Database||205|
|Appendix C 2006 Survey of 1,005 Working Adults||211|
|Appendix D Recognition ROI Survey of 26,000 Employees||217|
|About the Authors||238|
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