American Turnaround: Reinventing AT&T and GM and the Way We Do Business in the USA
Edward Whitacre with Leslie Cauley
Description and Reviews
From The Publisher:
Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism.
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About the Author
Ed Whitacre is the former chairman and CEO of two major American corporations: General Motors and AT&T. At GM he set a clear vision and mandate - "Design, Build and Sell the World's Best Vehicles" - that continues to this day. As the chief executive of AT&T, Whitacre applied a set of management principles and disciplined growth strategy that would turn the company, originally known as Southwestern Bell, into the largest telecom in the world. Born and raised in Ennis, Texas, Whitacre attended Texas Tech, earning a bachelor's degree in industrial engineering. He began his career with the phone company in 1963, as a student engineer in Dallas. In 1990 he was named CEO, and he remained in that leadership position for 17 years. In 2009, the White House appointed him chairman of GM, and he became CEO later that year. Whitacre is actively involved in a number of organizations, including Boy Scouts of America, the United Way and Texas Tech. He is a current or past member of several boards, including Exxon Mobil, Burlington Northern Santa Fe and Anheuser-Busch. He is married to Linda Whitacre and they have two daughters, four grandchildren and a really great dog, Lucille.
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