Enchantment: The Art of Changing Hearts, Minds, and Actions
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From The Publisher:
The author of the international bestseller The Art of the Start offers a new perspective on the art of influence.
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About the Author
Guy Kawasaki is the cofounder of Alltop.com , an "online magazine rack" of popular topics on the web and a founding partner of Garage Technology Ventures. Previously, he was an Apple Fellow at Apple Computer, Inc. Guy is the author of nine books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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