Worth Doing Wrong: The Quest to Build a Culture That Rocks
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From The Publisher:
BUILDING YOUR CULTURE
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About the Author
Arnie Malham grew up in small town Arkansas and graduated from the University of Mississippi. Upon graduation, the universe conspired to make Nashville his new home. After a year in banking and four years of selling airtime at a TV station, Arnie started a little advertising shop called cj Advertising. The only clients he represented were law firms. To be more specific, personal injury legal brands a niche within a niche that few would pay much attention to. But to Malham, different is better than good, outliers are fascinating, and mind-set is everything. Through Malham s bold, culture-first leadership philosophy, cj Advertising grew to become the largest full-service ad agency in the country, exclusively focused on building legal brands.
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