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Worth Doing Wrong: The Quest to Build a Culture That Rocks
Arnie Malham


9781599325873
Retail Price: $19.99
LS Price: $15.99
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Availability: Usually ships within 24 hours.

Format: Hardcover, 178pp.
ISBN: 9781599325873
Publisher: Advantage Media Group
Publication Date: November 9, 2016

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Description and Reviews
From The Publisher:

BUILDING YOUR CULTURE

Why Bad Decisions Are As Critical As Good Ones

Business is hard. Arnie Malham, founder and president of cj Advertising, understands this thoroughly. But the challenges that make business hard are more than just obstacles—they are the foundation to building and strengthening a culture that attracts the best people to do the best work.

To invest in your people is a return on investment in your business, and in Worth Doing Wrong, Malham covers strategies for investing in your employees by banding together to smash business goals, creating win-win relationships, generating buzz, and building a rockin’ workplace.


 
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About the Author

Arnie Malham grew up in small town Arkansas and graduated from the University of Mississippi. Upon graduation, the universe conspired to make Nashville his new home. After a year in banking and four years of selling airtime at a TV station, Arnie started a little advertising shop called cj Advertising. The only clients he represented were law firms. To be more specific, personal injury legal brands a niche within a niche that few would pay much attention to. But to Malham, different is better than good, outliers are fascinating, and mind-set is everything. Through Malham s bold, culture-first leadership philosophy, cj Advertising grew to become the largest full-service ad agency in the country, exclusively focused on building legal brands.



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