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IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers
Sam Harrison


9781600616693
Retail Price: $16.95
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Format: Paperback, 256pp.
ISBN: 9781600616693
Publisher: HOW Books
Pub. Date: May 12, 2010

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Description and Reviews
From The Publisher:

Don’t let your creative ideas get picked apart and put down!

If you’re like most creative people, chances are high that you’ve had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You’ll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you’ll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.



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Reviews

“Creating ideas is easy, compared to actually selling them. In this engaging and innovative book, Sam Harrison helps make sure your brilliant ideas actually see the light of day.”
—Sally Hogshead, author of Fascinate


“The book I wish I had read 30 years ago. Selling your idea is even more important than creating it and Sam Harrison has a wealth of strategies to help you do just that.”
—Al Ries, co-author, War in the Boardroom


“This book shows you how to get into the mind of your client and connect with his or her deepest buying motivations.”
—Brian Tracy, author of The Psychology of Selling


 
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About the Author

Sam Harrison has over 20 years of diverse experience in creative communications, including advertising, public relations, direct marketing and product innovation. He is a former senior vice president with an S&P 500 firm. He's worked with clients and affiliates including Major League Baseball, Microsoft, American Express and more. Currently he is a consultant and instructor at Portfolio Center, a graduated studies program specializing in creative brand communications. He lives in Atlanta, Georgia.



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Table of Contents

 
Introduction1
 
 How to deal with: Decision Makers5
Begin by boosting: Your Believability51
Learn by asking: All The right questions67
Find out what clients want: By Listening79
Success = opportunity: + Preparation89
How to present: A Powerful Pitch125
How to handle: Objections205
And the it's: Follow-up and more229
 
End Notes242
Index245



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