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A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
Warren Berger


9781620401453
Retail Price: $26.00
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Format: Hardcover, 272pp..
ISBN: 9781620401453
Publisher: Bloomsbury USA
Pub. Date: March 4, 2014

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Description and Reviews
From The Publisher:

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool—one that has been available to us since childhood. Questioning—deeply, imaginatively, “beautifully”—can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask “Why?”

Berger’s surprising findings reveal that even though children start out asking hundreds of questions a day, questioning “falls off a cliff” as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged—and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They’ve mastered the art of inquiry, raising questions no one else is asking—and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them—by starting with a “beautiful question.”

Berger explores important questions, such as:

• Why aren’t we nurturing kids’ natural ability to question—and what can parents and schools do about that?
• Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it?
• And most important, how can each of us re-ignite that questioning spark—and use inquiry as a powerful means to rethink and reinvent our lives?

A More Beautiful Question outlines a practical Why / What If / How system of inquiry that can guide you through the process of innovative questioning—helping you find imaginative, powerful answers to your own “beautiful questions.”



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Reviews

"In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth."
—Eric Ries, New York Times best-selling author of The Lean Startup


"In this wise book, Warren Berger shows us how crucial it is to question every aspect of our lives, from business to school to our choice of toothpaste. My question: Why wouldn’t you read this book?"
—A.J. Jacobs, New York Times bestselling author and Esquire columnist


"The genesis of many great startups is the simple question, ‘Wouldn’t it be cool if?’ Warren Berger helps you understand the power of questions to change the world. Real men ask questions, they don’t spout out answers."
—Guy Kawasaki, former chief evangelist at Apple and author of APE: Author, Publisher, Entrepreneur


"This thought-provoking book offers important insights to executives, and to those aspiring to leadership, for their business and personal use."
—Booklist


"A practical testament to the significance of the questioning mind."
—Kirkus Reviews


 
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About the Author

Warren Berger has studied hundreds of the world’s leading innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. His writing and research on questioning and innovation has appeared in Fast Company, Harvard Business Review, and Wired. He is the author of the internationally acclaimed book Glimmer, an in-depth analysis of creative thinking that was named one of Business Week's “Best Innovation & Design Books of the Year.” Berger has appeared on NBC’s "Today Show," ABC "World News," CNN, and NPR’s "All Things Considered." He lives with his wife Laura E. Kelly in Westchester, New York.



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