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Dare to Serve: How to Drive Superior Results by Serving Others
Cheryl Bachelder


9781626562356
Retail Price: $24.95
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Format: Hardcover, 192pp.
ISBN: 9781626562356
Publisher: Berrett-Koehler Publishers
Pub. Date: March 16, 2015

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Description and Reviews
From The Publisher:

Cheryl Bachelder joined an ailing restaurant chain and turned it into the darling of the industry—by daring to serve the people in her organization well.

When Bachelder was named CEO of Popeyes in the fall of 2007, guest visits had been declining for years, restaurant sales and profit trends were negative, and the company stock price had dropped from $34 in 2002 to $13. The brand was stagnant, and relations between the company and its franchise owners were strained.

By 2014, average restaurant sales were up 25 percent, and profits were up 40 percent. Popeyes' market share had grown from 14 percent to 21 percent, and the stock price was over $40. The franchisees were so pleased with the turnaround that they began reinvesting in the brand, rapidly remodeling restaurants, and building new units around the world.

The difference maker, Bachelder says, was a conscious decision to lead in a new way. She and her team created a workplace where people were treated with respect and dignity yet challenged to perform at the highest level. Silos and self were set aside in favor of collaboration and team play. And the results were measured with rigor and discipline. Servant leadership is sometimes derided as soft or ineffective, but this book shows that it's actually challenging and tough minded—a daring path. Bachelder takes you firsthand through the transformation of Popeyes and shows how a leader at any level can become a Dare-to-Serve leader.



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Reviews

“Extraordinary! Dare to Serve describes the kind of leadership so desperately needed in the 21st century. A powerful blend of courage and humility, Cheryl Bachelder's engaging story offers a clear path for leaders to follow, and what makes her message so compelling is the tremendous results she's produced. I highly recommend this book.”
—Stephen M. R. Covey, #1 bestselling author of The Speed of Trust and coauthor of Smart Trust


“Dare to Serve is a crisp narrative of Cheryl's profound leadership journey as a corporate executive. Through balancing people, purpose, and principles, Cheryl produces outstanding results. Don't miss this opportunity to learn how it's done!”
—Denise Ramos, CEO and President, ITT Corporation


“When I speak with leaders, it is hard for them to grasp that servant leadership drives both great performance and great human satisfaction. Cheryl Bachelder provides an inspiring manual on how to be a Dare-to-Serve leader who drives superior results.”
—Ken Blanchard, coauthor of The One Minute Manager® and Leading at a Higher Level


“It has been a long time since I have read a book from beginning to end in one sitting, but that is exactly what I did with Dare to Serve, and I had to force myself not to read it again right then and there! It is truly a masterpiece and I will be sharing it with many friends, including those whom I am mentoring, just as soon as it is on the bookstands.”
—Colleen Barrett, President Emeritus, Southwest Airlines, and coauthor of Lead with LUV


“Anyone who leads anything will learn from the crisp and engaging stories in Dare to Serve. It is one of the best leadership books I have read and is a must-read for any leader who cares.”
—Joel Manby, CEO, Herschend Family Entertainment, and author of Love Works


“Dare to Serve stands out as one of the most practical, useful books on leadership that I have ever read. Full of real-world examples and grounded in the dramatic turnaround of Popeyes Louisiana Kitchen restaurants, Cheryl shares with us how to serve others with intention, competence, character, courage, and humility. Her practical experience, proven results, and contagious passion to serve others well is an inspiration to all of us who want to make a real difference in the world.”
—Bonnie Wurzbacher, Chief Resource Development Officer, World Vision International, and former Senior Vice President, Global Customer Leadership, The Coca-Cola Company


 
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About the Author

Cheryl Bachelder is CEO of Popeyes Louisiana Kitchen, Inc.. In 2012, she was recognized as Leader of the Year by the Women’s Foodservice Forum and received the highest industry award, the Silver Plate, for the quick service restaurant sector, presented by the International Food Manufacturer’s Association. She has more than 30 years of experience in brand building, operations and public-company management at companies like Yum Brands, Domino’s Pizza, RJR Nabisco, The Gillette Company and The Procter and Gamble Company.



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Table of Contents

 
The Dare-to-Serve Leader1
 
Part One: How to Drive Superior Results
1Whom will we serve?15
2What is the daring destination?35
3Why we do this work?61
4How will we work together?81
 
Part Two: How to Become a Dare-to-Serve Leader
5Choose to Serve103
6Be Bold and Brave115
7Have Clarity of Purpose127
8Avoid the Spotlight141
 
Call to Action151
 
Dare-to-Serve Reflections157



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