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Entrepreneurship for the Rest of Us: How to Create Innovation and Opportunity Everywhere
Paul B. Brown
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Format: Hardcover, 192pp.
Pub. Date: March 10, 2015
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Item No: 9781629560557
Description and Reviews
From The Publisher:
Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt—and succeed.
The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry.
What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own.
Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not.
They do that by following a rigid approach. For example:
They never start with a new idea, but by trying to solve a market need.
Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don’t work out, they are not out much).
Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have.
In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown’s goal is to spread that thinking to individuals and large organizations alike.
Though of course we won’t all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win.
“I believe entrepreneurship has to the power to go a long way toward providing the future we as individuals and corporate businesspeople aspire to have. Innately, we are all entrepreneurs, but too few of us get to practice it. Entrepreneurship for the Rest of Us can help change that.”
—Leonard A. Schlesinger, Baker Foundation Professor, Harvard Business School
“In searching for ways to become more innovative, there is no better role model than successful entrepreneurs—people, who by definition, have created something that did not exist before. In Entrepreneurship for the Rest of Us, Paul B. Brown explains simply and in detail how they think so we can learn from their success. Everyone from Fortune 100 executives to potential entrepreneurs can benefit.”
—Andrea Coville, president and CEO, Brodeur Partners
“I have spent my professional life working with high-performing success individuals, many of them of entrepreneurs. Paul B. Brown has how they think down to a T.”
—Dr. Steven Berglas, 30-year faculty member of Harvard Medical School’s Department of Psychiatry, advisor to corporate CEOs
“Act. Learn. Build. Repeat is invariably the model the most innovative companies follow on the road to success. Paul B. Brown not only explains how the model works, but how everyone—entrepreneurs and corporate business people—can apply it and make their professional lives better.”
—Julian E. Lange, associate professor of entrepreneurship and public policy, Babson College
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About the Author
Though Paul B. Brown received his law degree from Rutgers University, he has made a name for himself as a writer. Currently, Brown is a New York Times columnist and a columnist and blogger for Inc. magazine. He is a contributing editor to MIT Sloan Management Review, blogger at Harvard Business Review, and was a contributing editor to The Conference Board Review. He is an editorial consultant for several national and international firms. Brown is the author, co-author, or ghostwriter of over four dozen books, which collectively have sold over three million copies worldwide.
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