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True to Our Roots: Fermenting a Business Revolution Paul Dolan with Thom Elkjer 
 Format: Hardcover, 240pp. ISBN: 9781576601501 Publisher: Bloomberg Press Pub. Date: November 2003 Average Customer Review:  
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: True to Our Roots is the story of one company's progressive and inspiring agenda to change the very nature of the California wine industry. Paul Dolan, the CEO of Fetzer Vineyards, realized in the early 1990s that deep and lasting change was needed in the way grape growers and wine makers used the land and the resources around them. His extraordinary leadership and commitment allowed Fetzer to evolve into a model of "sustainable business," enhancing the lives of employees, boosting the bottom line, and protecting the Earth. Seizing on Fetzer's success, Dolan leveraged his standing among his peers to encourage others to think and act in a new way, resulting in a new environmental mandate for northern California's wineries. Dolan's revolution is outlined through his six principles of sustainable leadership for any business:
This book provides inspiration and personal guidance for executives and managers attempting to build or maintain modern and healthy organizations. For all readers, True to Our Roots offers both a fascinating glimpse into California's legendary wine industry and the heartening, encouraging outlook that business can do well by doing good. Reviews "Paul Dolan has not only led the way to sustainability in California viticulture, but has demonstrated that one person in one company can transform an entire industry. If only there were a roomful of Paul Dolans in America, we would be a profoundly different and better country in twenty years. May it be so." —Paul Hawken Author, The Ecology of Commerce "There are but few companies worldwide that are actually taking positive and active steps toward sustainable commerce. Paul Dolan has led Fetzer Vineyards with a strong commitment to define new business principles for the future. I commend Fetzer for forging this path and Paul Dolan for documenting the defining principles in this book." —Yvon Chouinard Owner, Patagonia, Inc. "Paul Dolan is my hero. He's the best example out there of how to create genuine sustainability in a business while being part of a publicly traded company. This is no small feat. Dolan pulls it off because he manages truly from his heart. His book is an inspiration." —Marjorie Kelly Cofounder and Publisher, Business Ethics magazine Author, The Divine Right of Capital "Businesses have a new bottom line to work towards: sustainability. Read True To Our Roots to understand its importance and how to achieve it. It may make the difference between success and failure." —Harry Paul Co-author, FISH! A Remarkable Way to Boost Morale and Improve Results "Paul Dolan writes compellingly of new possibilities for business and the potential to change the way we work and live and sustain our planet for future generations. Going beyond the conventional wisdom, he demonstrates how we can, with enough courage and imagination, reshape the world in a more equitable way when business invests in the well being of its employees, the community, and the environment." —Arnold S. Hiatt Former CEO, Stride Rite Corporation Chairman, Stride Rite Foundation "Paul Dolan is a provocative and creative leader who has provided an insightful pathway of excellence not just for the current generation but for generations to come. True to Our Roots was illuminating to read, and re-read, containing gems of wisdom that go beyond our vineyards and wine cellars to rules of conduct for everyday life. His axioms and guidelines can be applied to all of competitive enterprise." —John A. De Luca Executive Vice Chairman, Wine Institute "If you know Paul Dolan, it will come as no surprise that True to Our Roots is honest, thoughtful, and inspiring. This is Paul's story. It's about his respect for nature and for humankind and how he has found a path to serve both in creating a successful and sustainable business. Paul's ideas are of great importance. If his writings were wine bottles, you'd carry them to friends you care about." —Robert H. Dunn CEO, Business For Social Responsibility "Higher quality products. Lower costs. 15 percent earnings growth for a decade. The largest selling brand in the industry. Sound good? In True to Our Roots, CEO Paul Dolan shows how he used the challenges of sustainability to catalyze a business revolution at Fetzer—to the benefit not only of wine connoisseurs and shareholders, but also workers, communities, and the planet. A very important read for anyone interesting in learning how to create truly sustainable value." —Stuart L. Hart S.C. Johnson Professor of Sustainable Global Enterprise, Johnson School of Management, Cornell University "Ever wondered what sustainability tastes like? Paul Dolan knows. Uncork. Savour. Understand. Adopt. And adapt." —John Elkington
Cofounder and Chair, SustainAbility About the Author Paul Dolan has been since 1992 the president and CEO of Fetzer Vineyards, one of the six largest wineries in the United States and among the jewels in the crown of quality consumer products marketer Brown-Forman Corporation. A native Californian descended from a family of winemakers, he has successfully integrated his personal interest in sustainable business practices into day-to-day operations at Fetzer. Table of Contents
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