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Designing Interactions Bill Moggridge 
 Format: Hardcover, 816pp. with CD-Rom ISBN: 9780262134743 Publisher: The MIT Press Pub. Date: October 1, 2006 Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: Digital technology has changed the way we interact with everything from the games we play to the tools we use at work. Designers of digital technology products no longer regard their job as designing a physical object--beautiful or utilitarian--but as designing our interactions with it. In Designing Interactions, award-winning designer Bill Moggridge introduces us to forty influential designers who have shaped our interaction with technology. Moggridge, designer of the first laptop computer (the GRiD Compass, 1981) and a founder of the design firm IDEO, tells us these stories from an industry insider's viewpoint, tracing the evolution of ideas from inspiration to outcome. The innovators he interviews--including Will Wright, creator of The Sims, Larry Page and Sergey Brin, the founders of Google, and Doug Engelbart, Bill Atkinson, and others involved in the invention and development of the mouse and the desktop--have been instrumental in making a difference in the design of interactions. Their stories chart the history of entrepreneurial design development for technology. Moggridge and his interviewees discuss such questions as why a personal computer has a window in a desktop, what made Palm's handheld organizers so successful, what turns a game into a hobby, why Google is the search engine of choice, and why 30 million people in Japan choose the i-mode service for their cell phones. And Moggridge tells the story of his own design process and explains the focus on people and prototypes that has been successful at IDEO--how the needs and desires of people can inspire innovative designs and how prototyping methods are evolving for the design of digital technology. Designing Interactions is illustrated with more than 700 images, with color throughout. Accompanying the book is a DVD that contains segments from all the interviews intercut with examples of the interactions under discussion. Interviews with: Bill Atkinson Durrell Bishop Brendan Boyle Dennis Boyle Paul Bradley Duane Bray Sergey Brin Stu Card Gillian Crampton Smith Chris Downs Tony Dunne John Ellenby Doug Englebart Jane Fulton Suri Bill Gaver Bing Gordon Rob Haitani Jeff Hawkins Matt Hunter Hiroshi Ishii Bert Keely David Kelley Rikako Kojima Brenda Laurel David Liddle Lavrans Lψvlie John Maeda Paul Mercer Tim Mott Joy Mountford Takeshi Natsuno Larry Page Mark Podlaseck Fiona Raby Cordell Ratzlaff Ben Reason Jun Rekimoto Steve Rogers Fran Samalionis Larry Tesler Bill Verplank Terry Winograd Will Wright Reviews "This will be the book--the book that summarizes how the technology of interaction came into being and prescribes how it will advance in the future. Written by the designer who was there, who helped make it happen, who pioneered the digital revolution. Essential, exciting, and a delight for both eyes and mind." Don Norman, Nielsen Norman Group and Northwestern University, author of Emotional Design "During the past forty years, interaction designers have powerfully transformed the daily lives of billions. Designing Interactions is a deeply knowing, intimate portrayal of these people: who they are, how they think, and precisely what they do. If you live or work with computers or cell phones--and who among us has any choice about that?--then you owe it to yourself to read this. A labor of love that was years in the making, this classic has no rival in its field." Bruce Sterling, author of Shaping Things
About the Author Award-winning designer Bill Moggridge is a founder of IDEO, one of the most successful design firms in the world and one of the first to integrate the design of software and hardware into the practice of industrial design. He has been Visiting Professor in Interaction Design at the Royal College of Art in London, Lecturer in Design at the London Business School, member of the Steering Committee for the Interaction Design Institute in Ivrea, Italy, and is currently Consulting Associate Professor in the Joint Program in Design at Stanford University. Table of Contents
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