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New Ideas about New Ideas Shira P. White with G. Patton Wright 
 Format: Hardcover, 352pp. ISBN: 9780738205359 Publisher: Perseus Press Pub. Date: February 2002 Average Customer Review: 
For Bulk Orders Call: 626-441-2024  Description and Reviews From The Publisher: In New Ideas About New Ideas, Shira White offers a fresh, lively, and inspiring perspective on innovation. What makes some people and organizations more creative than others? How do they channel their creative impulses into productive projects? How do they sustain their creative edge when resources are scarce? Drawing from hundreds of interviews with the world's most creative people (from innovative leaders at companies such as Palm, Corning, AOL, and Progressive Insurance to genius architect Frank Gehry, technology oracle Nathan Myrhvold, performance artist Laurie Anderson, and biotech visionary Henri Termeer), as well as her own extensive experience as an innovation management consultant and artist, White offers many surprising insights. For example, leading-edge innovators recognize that creativity is not a discrete "event" but a dynamic state of being. They embrace uncertainty and ambiguity. They invite conflict. They find myriad ways to diversify their "inputs" and expand the spectrums of their experience. And they are continually asking new questions, chasing new problems, and experimenting with new solutions. Blending concepts from the worlds of management, the arts, science, and technology, White illustrates how anyone can achieve a creative mindset and let the sparks fly. Whether you are building a new organization, turning around a company, initiating a radical education program, launching a new ad campaign or product line, or staying a step ahead of your competitors on any front, New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world. Reviews "White shares the secrets of successful innovators, providing insight into the impact of creativity and innovation on business success." —Tom Purves, Chairman & CEO, BMW of North America, LLC "New Ideas about New Ideas [provides] eloquent insights into how our heads create the ideas that transform businesses and lives." —Rick Levine, co-author, The Cluetrain Manifesto "If every businessperson read this book, the increase in our country's productivity would be astonishing." —Seth Godin, author, Permission Marketing, Unleashing the Idea Virus, Survival is Not Enough, and contributing editor, Fast Company "[A] wonderfully insightful blend of art and business, music and management, architecture and organization. Definitely fun to read." —Stan Davis, author, Lessons From the Future and Blur "If you are searching for that elusive creative 'edge' where the best ideas are generated, don't miss this book." —Michael Wolff, author, Burn Rate "White's extremely insightful and very readable book describes the best of creative thinking and innovative pursuits in business today." —Dr. Carol A. Cooper, Director, Value Management, Bayer Corporation "White's book presents diverse perspectives on the driving forces behind the most creative companies today." —Michael L. Williams, Manager of Quality and Business Excellence, The Dow Chemical Company "For all those interested in the mysteries of the creative process, this book is essential reading." —Milton Glaser, founder, New York Magazine and Pushpin Studio
About the Author Shira P. White is President of SPWI, a leading innovation management and new-product-development consulting firm. An accomplished painter and writer, she has served as an instructor at the Pratt Institute and lecturer at NYU's Stern Graduate School of Business and the School of Visual Arts. She lives in New York City. Table of Contents
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