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MBA in a Box: Practical Ideas from the Best Brains in Business
Joel Kurtzman with Glenn Rifkin and Victoria Griffith

9780609610886



Format: Hardcover in Slipcase, 448pp.
ISBN: 9780609610886
Publisher: Crown Business
Pub. Date: May 4, 2004

Average Customer Review:
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For Bulk Orders Call: 626-441-2024



Description and Reviews
From The Publisher:

The best minds in business—at your service

MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example:
  • Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs.
  • The profit zone and how to tell if a business is in one.
  • The skill of turning an idea or invention into a product that solves a problem for a market.
  • Merging the need of business to produce and grow with the environment so they are both sustained.
  • The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty.
  • And much more.



Reviews

In the world of business, ideas matter. Those who master the big ideas and execute them in a practical way will be the ones with the greatest chance of success. In MBA in a Box, some of the sharpest minds in the business world provide perceptive looks into topics like innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these important core topics.
—Larry Bossidy, retired chariman & CEO of Honeywell International & coauthor of Execution: The Discipline of Getting Things Done



About the Author

Joel Kurtzman is global lead partner for thought leadership and innovation at PricewaterhouseCoopers. Mr. Kurtzman has been an editor and columnist for the New York Times, the editor of Harvard Business Review, and is the founding editor of Strategy + Business magazine.


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