The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling by Annette Simmons

The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling
Annette Simmons

Format: Paperback, 320pp.
ISBN: 9781541673496
Publisher: Perseus Publishing
Pub. Date: October 8, 2019

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Description and Reviews
From The Publisher:

The next business revolution--using the power of stories as the ultimate source of influence and impact.

What's your story? Who are you? Where do you come from? What do you want? When you seek to influence others, you face these questions and more. Whether you're proposing a risky new venture, trying to close a deal, or leading a charge against injustice, you have a story to tell. Tell it well and you will create a shared experience with your listeners that can have profound results.

In this highly accessible and groundbreaking book, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Showcasing over a hundred examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables form around the world, Simmons illustrates how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. A great read, The Story Factor will guide and inspire you to become a more effective communicator.

About the Author

Annette Simmons is founder of Group Process Consulting, specializing in helping organizations build more collaborative behaviors for bottom-line results. A popular speaker, community activist, and author of Territorial Games and A Safe Place for Dangerous Truths, she lives in Greensboro, North Carolina.

Table of Contents

	Foreword	xi
	Introduction	xv
1	The Six Stories You Need to Know How to Tell	1
2	What Is Story?	27
3	What Story Can Do that Facts Can't	49
4	How to Tell a Good Story	83
5	The Psychology of Story's Influence	105
6	Sound Bite or Epic?	133
7	Influencing the Unwilling, Unconcerned, or Unmotivated	157
8	Storylistening as a Tool of Influence	181
9	Storyteller Dos and Don'ts	199
10	The Life of a Storyteller	219
	Storytelling in Action	241
	Bibliography	243
	Index	247

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