The Wright Way: 7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar
Mark Eppler





Format: Paperback, 224pp.
ISBN: 9780814414613
Publisher: AMACOM
Pub. Date: October 24, 2003

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Description and Reviews
From The Publisher:

When Wilbur and Orville Wright executed the first successful manned flight on December 17th, 1903, they stunned the world. Man could fly! Where had these two brothers come from? The impact was astonishing. (Imagine if Neil Armstrong had landed on the moon in a craft he built himself and paid for with a part-time job!)

In ushering in the age of flight, the Wright brothers got past numerous obstacles the world’s other scientists hadn’t even begun to tackle. The Wright Way defines seven essential problem-solving principles the brothers used in accomplishing this enormous feat, and shows readers how to apply them to common business problems. The book presents practical, inspirational principles for achievement, including:

• Hammering out problems through constructive conflict
• Addressing the toughest issues—or “worst things”—first
• Achieving perfection through “inveterate tinkering”
• Pursuing useful knowledge through “forever learning”

The book gives business leaders and managers constructive tips they can use to tackle their most difficult—and rewarding—challenges and opportunities. A perfect combination of savvy management guidance and historical adventure story, The Wright Way shows readers how to make their business soar when others can’t even get off the ground.


About the Author

Mark Eppler (Milford, OH) is an award-winning speaker, a former marketing executive in the electronics industry, and a passionate student of “everything Wright.” He has taught business and management at Indiana University and is the author of Management Mess-Ups.


Table of Contents

1	The Event of the Century
2	Masters of the Problem
3	Forging: The Principle of Constructive Conflict
4	Tackle The Tyrant: The Principle of Worst Things First
5	Fiddling: The Principle of Inveterate Tinkering
6	Mind-Warping: The Principle of Rigid-Flexibility
7	Relentless Preparation: The Principle of Forever Learning
8	Measure Twice: The Principle of Methodical Meticulousness
9	Force Multiplication: The Principle of Seamless Teamwork
10	Souls On Fire
	Epilogue
	Appendices
	Chronology of Important Events
	Short Biographies of Aviation Pioneers and Experimenters
	Short Biographies of First Flight Witnesses
	Bibliography
	Glossary of Aviation Terms
	Index

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