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The Goal: A Process of Ongoing Improvement

Eliyahu M. Goldratt with Jeff Cox

Retail Price: $24.95
LS Price: $16.95
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Format: Paperback, 384pp.
ISBN: 9780884271789
Publisher: North River Press
Pub. Date: 3rd edition • July 1, 2004

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Item No: 0884271781

Description and Reviews
From The Publisher:

20th ANNIVERSARY EDITION with case study interviews by David Whitford, Editor at Large, Fortune Small Business

Over 3 million copies sold!

Used by thousands of companies and taught in hundreds of business schools!

This book, which introduces the Theory of Constraints (All real-world systems have at least one constraint; otherwise they would be capable of infinite throughput, which is clearly impossible.), is changing how America does business.

The Goal is an underground best seller that utilizes a non-traditional approach to convey important business information—it is a business textbook written in novel form, disguised as a love story. The ideas illustrated in The Goal underscore Dr. Goldratt's Theory of Constraints, an overall framework for helping businesses determine:
  • What to change---what is the leverage pointcWhat to change to---what are the simple, practical solutions
  • How to cause the change---overcoming the inherent resistance to change.

The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems.


"Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. It was eventually translated into 13 languages and sold over 1.2 million copies."
Fortune Magazine

"A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal."
The Economist

"Goal readers are now doing the best work of their lives."
Success Magazine

"A factory may be an unlikely setting for a novel, but the book has been wildly effective."
—Tom Peters

Brief description of The Theory of Constraints

The Theory of Constraints (TOC) is an overall philosophy developed by Dr. Eliyahu M. Goldratt, usually applied to running and improving an organization. TOC consists of Problem Solving and Management/Decision-Making Tools called the Thinking Processes (TP). TOC is applied to logically and systematically answer these three questions essential to any process of ongoing improvement:
  • "What to change?"
  • "To what to change?"
  • "How to cause the change?"

More specific uses of the Thinking Processes can be used to significantly enhance vital management skills, such as:
  • Win-win conflict resolution
  • Effective communication
  • Team building skills
  • >Delegation
  • Empowerment

TOC postulates that the goal is to make (more) money. It describes three avenues to this goal:
  • Increase Throughput
  • Reduce Inventory
  • Reduce Operating Expense

Dr. Goldratt's Theory of Constraints is being used by thousands of corporations, and is taught in over 200 colleges, universities and business schools. His books have sold over 3 million copies and have been translated into 23 languages.

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About the Author

Eli Goldratt is an educator, author, scientist, philosopher, and business leader. But he is, first and foremost, a thinker who provokes others to think. One of the world's most sought after business leaders, author and educator, he has been described by Fortune Magazine as a "guru to industry" and by Business Week as a "genius." His charismatic, stimulating, yet sometimes unconventional style has captured the attention of audiences throughout the world. Eli Goldratt is the creator of the Theory of Constraints (TOC) and is the author of 8 books, including the business best sellers The Goal, It's Not Luck, and Critical Chain. Goldratt's Theory of Constraints is used by thousands of companies, and is taught in hundreds of colleges, universities, and business schools. His books have sold over 3 million copies and have been translated into 23 languages. Goldratt's fascinating work as an author, educator and business pioneer had resulted in the promulgation of TOC into many facets of society and has transformed management thinking throughout the world.

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